PepsiCo has expanded its Gatorade beverage lineup with the introduction of a new offering: water. The renowned US company has described this alkaline water as a “premium” addition that aligns with its commitment to delivering comprehensive nutrition under the Gatorade brand, catering to all-day hydration needs.
The “electrolyte-infused” Gatorade Water, as characterized by PepsiCo, is slated for release in the United States during the first quarter of the upcoming year.
These beverages mark the most recent expansion of the Gatorade portfolio. In the past year, PepsiCo extended the brand’s offerings into the energy drink category with the introduction of Fast Twitch.
“With entrances into new categories including water and energy, alongside a string of recent low- and no-sugar hits like Gatorlyte and Gatorade Fit in the last two years, the Gatorade portfolio is the most complete offering on the market today across energy, hydration, protein and all-day nutrition,” the company said.
Back in July, PepsiCo’s CEO, Ramon Laguarta, conveyed optimism regarding the future prospects of Gatorade. This brand holds significant importance within the company’s North America beverage division, especially as volumes experienced a decline once more during the second quarter.
Laguarta expressed confidence in Gatorade, affirming that the brand was witnessing improvements across all execution metrics. However, analysts contended that Gatorade might have played a role in the decline in volumes for the PepsiCo Beverages North America division during the quarter.
The PepsiCo leader emphasized that the alterations to Gatorade’s distribution model would be advantageous for the brand. He characterized this decision as “a structural adjustment that will enhance our ability to execute effectively and adapt to weather-related fluctuations and market opportunities in the future.”
Laguarta further asserted that PepsiCo’s efforts to broaden the Gatorade product lineup were yielding positive results.
PepsiCo declined to comment on the suggested pricing or distribution details for Gatorade Water. The company emphasized that the products will be priced competitively. The product range consists of a one-liter option, a 700ml sport cap, and a 700ml six-pack.
