Patanjali Ayurved Ltd., a Haridwar-based multinational conglomerate, has collaborated with New Delhi-based digital payments brand Ongo to introduce open-loop co-branded prepaid cards, as announced by the company on Wednesday.
As per the release, an open-loop prepaid card features a network logo and can be utilized across the Rupay network nationwide on any compatible device.
Acharya Balkrishna, co-founder and managing director, of Patanjali Ayurved Ltd., said, “We are delighted to provide an elevated shopping experience to our esteemed clientele by introducing the open-loop co-branded cards in collaboration with Ongo. With Patanjali-Ongo cards, our valued customers will gain access to exclusive benefits spanning a diverse range of Patanjali’s products and services across Patanjali stores.”
Continue Exploring: SC slams Patanjali Ayurved for misleading ads, bans promotion of medical claims; contempt notice issued
Users of the Patanjali-Ongo co-branded card will accrue rewards for buying Patanjali products through the card. Moreover, they can utilize the card for a multitude of transactions, including shopping, dining, fueling, and e-commerce. Additionally, the card is equipped with a National Common Mobility Card (NCMC) feature, facilitating seamless use of transit services such as NCMC-enabled Metro, buses, tolls, and parking nationwide.
Customers can enroll for this service by registering through the Ongo app, which is accessible on both the Play Store and the App Store, or by visiting their nearest Patanjali stores.
“We are thrilled to partner with Patanjali Ayurved, the country’s leading conglomerate to introduce open-loop cobranded prepaid cards on our Ongo platform. Through this partnership, we aim to provide unparalleled convenience to Patanjali’s extensive customer base, ensuring every transaction is enriched with seamless efficiency and ease,” said Ravi B Goyal, Chairman & MD.
Continue Exploring: SC warns Patanjali over ‘false’ advertising claims
