South Korea-based café and bakery chain Paris Baguette is enhancing its footprint in the United States with the inauguration of a new location in Franklin, Tennessee.
The bakery chain entered into an agreement with Jim Osborn to establish its inaugural venue in the Tennessee region.
Osborn said, “When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the US.”
Paris Baguette is renowned for its freshly crafted baked goods, encompassing a variety of breads, cakes, and pastries.
This year, the brand has set a goal to sign 160 franchise agreements and open 64 new cafés.
By the end of this decade, the brand envisions the opening of 1,000 new locations in the US market.
Paris Baguette chief development officer Eric Lavinder said, “We are thrilled to announce additional expansion within Tennessee. There’s a tremendous amount of opportunity in the bakery café space.
“No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention and that only serves to drive us forward.
“We want someone who is going to take the time to put the right staff members in place in their store and ensure everyone understands the most important person is the guest.”
Lavinder mentioned that the brand plans to sustain its growth in New Jersey and New York while also extending its presence to additional states in New England, such as Connecticut and Massachusetts.
