Palak Notes, a frontrunner in the world of health and wellness, is undergoing a significant transformation. With a steadfast commitment to bridging the gap between Ayurveda and Western Sciences, the brand is proud to introduce its new identity: Miduty. This rebranding is a reflection of the brand’s aspiration to embody the fusion of scientific healing and growth, as well as its dedication to guiding individuals on their journey towards optimal health and wellness.
Additionally, Miduty’s rebranding aims to expand its identity beyond being perceived solely as a personal brand. The previous name of the brand, Palak Notes, was chosen to align with the journey of Palak Midha, the founder of Miduty, as she established the company and developed its product offerings.
Nonetheless, in light of its aspirations to enter the global market and diversify its product line by introducing new categories like skincare and cosmetics, Miduty’s identity has undergone a substantial transformation. This evolution is mirrored in the brand’s fresh name and logo design.
The updated logo features a minimalist design: a central M encircled by the brand’s newest tagline, “Healing with Science.” This design aptly echoes Miduty’s core principle of harmonizing traditional and contemporary sciences. Through its rebranding, Miduty consistently underscores its commitment to wellness, innovation, excellence, and ethical practices.
While announcing the rebranding, Palak Midha – Co-Founder, Miduty said, “As we embark on this incredible journey from Palak Notes to Miduty, our hearts are brimming with excitement. This rebranding isn’t just a name change – it’s a profound reflection of our deepest values. Throughout our journey, transparency has been our guiding light, and that guiding principle will continue to shine brightly. Miduty is more than a mere word; it symbolises our unwavering belief that well-being is the cornerstone of genuine growth. With our new tagline, “Healing with Science,” we are embracing the merging of cutting-edge scientific wisdom with the transformative powers of health and wellness. This tagline resonates with our commitment to making a difference in people’s lives – a promise that each step will touch hearts and heal souls.”
Pranav Midha, Co-Founder and Managing Director, Miduty, said, “The rebranding of Palak Notes to Miduty is a strategic move towards aligning our identity with our expansive vision and global ambitions. Miduty now stands poised to enter international markets and diversify its product offerings, including skincare and cosmetics. Our new name reflects not only our commitment to the science of healing but also our dedication to catalysing growth for individuals and the organisation. Our renewed identity encapsulates the fusion of ancient wisdom and modern progress, a testament to our unwavering commitment to innovation and excellence. We look forward to further driving our growth momentum and expanding our business to new markets.”
