Nutralite, the FMCG brand, made an exciting announcement on Monday, stating that they brought together the worlds of cooking and the Metaverse with their unique cookery show called “Nutraverse.” The show featured the esteemed celebrity chef Sanjeev Kapoor, who was digitally represented by an engaging avatar. This innovative event showcased the avatar of Kapoor as he skillfully prepared three delectable and healthy recipes, all incorporating Nutralite products.
“I’m thrilled to have hosted Nutraverse, the world’s first cookery fest on the Metaverse. The fresh concept allowed me to bring together the power of technology and the love for food, and the never-before-seen experience of cooking virtually,” said Sanjeev Kapoor.
The event drew in a vast audience of thousands of consumers, who eagerly joined the Nutraverse platform, creating their personalized avatars. Within the virtual realm, these participants had the opportunity to interact with fellow attendees, engaging in lively conversations and forging connections. Alongside these social interactions, participants were also treated to an array of entertaining activities and games, adding an extra layer of excitement to the overall experience.
The press release proudly declared that the event had received official recognition from the World Records Union, certifying it as the world’s inaugural cookery show to take place within the Metaverse. This prestigious accolade solidified Nutraverse’s position as a groundbreaking and trailblazing venture, setting a new standard for innovative culinary experiences in the digital realm.
According to the brand, the event welcomed home cooks from around the globe and served as the spectacular finale for a recipe contest that amassed an impressive reach of over 15 million and garnered more than 25 million impressions.
“Nutraverse was conceptualized with the objective of delivering an elevated experience to our key consumer group of homemakers. They are constantly looking for variety, not only in recipes but also in the kind of content available to them. With this insight, we gave them an experience like never before,” said Tarun Arora, Chief Executive Officer, Zydus Wellness, the company behind Nutralite.
Established in 2006, Nutralite is a renowned brand that specializes in a wide range of delectable products including butter spread, mayonnaise, choco spread, and ghee.
Zydus Wellness, established in 1988, boasts an impressive portfolio of seven esteemed brands that fall under its umbrella. These brands include Sugarlite, Complan, Sugar-Free, Glucon-D, Everyuth, Nycil, and Nutralite.
