For over sixty years, Nutella, the beloved hazelnut cocoa spread, has been a source of delight for consumers worldwide. To commemorate its sixtieth anniversary, Nutella is adding a special touch by celebrating India’s diverse and iconic landscapes. Introducing limited-edition landscape jars showcasing the renowned scenery of various Indian states, Nutella aims to make its anniversary celebrations even more memorable.
The limited-edition landscape Nutella jars are designed to inspire consumers to appreciate and celebrate the beauty of India. Through these jars, the brand aims to take Indian consumers on a local culinary journey, captivating their hearts and palates.
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Adorning Jars with Scenic Beauty of Ten States
Each jar is adorned with the vibrant and scenic beauty of ten states: Punjab, Kashmir, Uttar Pradesh, Maharashtra, Goa, Karnataka, Rajasthan, Tamil Nadu, Kerala, and West Bengal (Darjeeling). These landscape jars seamlessly blend the joy of breakfast with breathtaking views, showcasing the spread’s versatility and its unique pairing with each state’s renowned local foods. From the appam of Kerala’s serene backwaters and the poie of Goa’s picturesque beaches to the bakarkhani of Kashmir’s valleys and the khooba roti of Rajasthan’s deserts, each combination with Nutella exemplifies the irresistible fusion of traditional and modern flavors at the breakfast table.
Commenting on the launch of the new landscape jars, Zoher Kapuswala, Marketing Head at Nutella, Ferrero India, said, “We believe that food and landscapes together create a unique identity. India, with its iconic landscapes, is a popular destination for people worldwide. To make our 60th anniversary more memorable and breakfast mornings more joyful, we’ve introduced these special landscape jars, offering consumers a perfect blend of food and their favorite scenery. We hope these jars inspire consumers to appreciate the beauty of our country and enjoy the delightful experience of pairing Nutella with each state’s beloved foods.”
As Nutella celebrates 60 years of winning consumers’ hearts, it invites them to try these recipes at home. By simply scanning the QR code on the landscape jars, consumers can easily access these delightful recipes.
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