Over the past year, Myntra has seen a surge of nearly 75 million new users, with 65 percent hailing from non-metro areas, as per the latest trend report from the fashion and beauty e-retailer.
According to the Myntra Trend Index, the platform reached an impressive peak of 60 million monthly active users, with an average of six million customers making 30 visits per month.
Furthermore, the platform’s social media engagement reflects its popularity, with top customers visiting around 35 times per month, while Myntra Minis captivate audiences with 100 hours of monthly viewership.
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Exploring fashion preferences, the report highlights prominent color choices. Men are drawn to versatile shades like white, grey, teal, and olive, while women embrace the enchanting appeal of pastel hues such as beige, peach, and lavender. Gen Z preferences lean towards bold and metallic tones, echoing their impact on modern style.
Premiumization appears as a major trend, with significant development observed in categories such as Indian wear, luxury selections, and even premium home decoration goods, indicating a growing taste for indulgence among customers. The luxury luggage segment increased by 55 percent year on year. Demand for Luxe selection increased by 150 percent year on year, indicating a growing taste for luxury items.
Bengaluru has surfaced as a hub of Gen Z’s fashion influence, as varsity jackets, bling dresses, and oversized blazers captivate the imagination of this trendsetting cohort.
In the meantime, traditional attire receives a contemporary update, as monochromatic lehengas and metallic sarees gain momentum alongside Bollywood-inspired styles. Accessories play a crucial role in perfecting outfits, with vintage watches and monogram bags imparting a sense of sophistication.
The beauty and grooming scene experience a surge in the demand for science-backed skincare and detailed hair care routines, highlighting a nationwide embrace of self-care and personal grooming.
“Myntra Trend Index sheds light on some of the most notable consumer trends spanning fashion, beauty, personal care, and lifestyle segments in India. The report’s findings strongly indicate that the country is undergoing a shift towards premiumization, with a noticeable increase in trend adoption across different demographics. In the realm of fashion, India has become increasingly experimental in its choices, while also embracing self-care and personal grooming on a significant scale,” stated Sharon Pais, Chief Business Officer of Myntra.
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