Myntra, the fashion and lifestyle e-commerce platform, is set to make its mark in the gifting sector with a diverse selection of over 70,000 items from more than 100 brands, covering 50 different categories.
The launch aligns with Myntra’s new advertising campaign, ‘Great Gifts for Great Gift Givers.’
“Myntra’s gifting segment will feature an extensive collection of over 70,000 curated products, including unique offerings from brands in accessories, home, beauty and personal care, all available under one roof,” said Sharon Pais, Chief Business Officer at Myntra.
Myntra’s gifting portfolio includes a diverse selection of brands such as Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, Kidbea, and more.
Diverse Gifting Options: Bouquets, Hampers, Accessories, and More
The gifting store offers a variety of items, including fresh flower bouquets, dry fruit gift boxes, chocolate hampers, real plants, rakhi gift sets, gourmet treats, sweet and dry fruit hampers, accessories such as watches, sunglasses, and handbags, as well as bath and body sets and home essentials, among other options.
Continue Exploring: Myntra surges ahead in online fashion market, expands focus on international brands and diversification
The retailer has also launched a platform for fresh products, featuring 3,000 items such as cakes, flowers, live plants, and gourmet gift hampers. This initiative is supported through partnerships with gifting companies including Smoor, Ferns and Petals, IGP, RawFruit, Interflora, Marriott, and Floweraura.
Same-Day Delivery in Select Cities:
Some products will offer same-day delivery in about 10 cities, with Myntra intending to extend this service to more locations in the coming months.
“We are excited to partner with Myntra on their premium gifting category, showcasing our collection of rare and imported flowers,” said Tarun Joshi, founder of Interflora. “This collaboration enables us to provide outstanding gifting solutions directly to customers’ doorsteps with same-day service.”
Last Rakhi, Myntra saw a 1.6-fold increase in demand for top gifting categories like watches, perfumes, and gift sets. This Rakhi season, the company aims to expand its selection, featuring approximately 100,000 products.
Myntra’s Extensive Brand Portfolio:
Bengaluru-based Myntra, a subsidiary of the Flipkart Group, features a wide range of over 6,000 fashion, beauty, and lifestyle brands, including H&M, Levi’s, Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil. The company currently serves more than 19,000 pin codes across India.
