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New Year, New Records: MSIL’s liquor sales skyrocket to INR 18.85 Crore in Karnataka

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Liquor outlets managed by the State-owned Mysore Sales International Limited (MSIL) recorded sales of alcoholic beverages amounting to INR 18.85 crore on Sunday, as reported by the Industries department.

MSIL manages a network of 1031 stores throughout Karnataka and achieved remarkable business performance on the final day of the year.

The sales witnessed an increase of approximately INR 10 crore, considering that on a regular day, MSIL outlets typically generate around INR 8 crore in business.

This signifies a rise of INR 4.34 crore in comparison to the sales of INR 14.51 crore on the corresponding day in 2022, as stated by MSIL Managing Director Manojkumar.

An establishment near Raichur railway station achieved the highest sales, amounting to INR 11.66 lakh, while another outlet on Gunj road in the same city generated a business of INR 9.96 lakh.

Bengaluru Urban Leads in Liquor Sales

Among the districts, Bengaluru Urban led the rankings with sales touching INR 1.82 crore. On the same day in the previous year, the district had sold liquor worth INR 1.35 crore.

The upgraded first-of-its-kind MSIL Boutique, which opened on Monday at Thimmaiah Road in Basaveshawaranagara, Bengaluru, sold beverages worth INR 3.5 lakh. The same outlet had recorded sales of INR 2.59 lakh on December 31 in the previous year.

Read Other Articles: Premiumization trend to fuel India’s soaring liquor industry, Crisil Report reveals

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