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Friday, November 22, 2024

Mokobara continues omnichannel expansion with Mumbai store launch

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Travel and lifestyle brand Mokobara has opened its first store in Mumbai, as shared by a company official on social media. The store is situated on the ground floor of Phoenix Palladium mall in Lower Parel, Mumbai.

“Ecstatic to announce the launch of our very first store in Mumbai at Phoenix Palladium. First ones are always super special and the response we received from everyone today has been nothing less than phenomenal,” said Ayushi Yadav, head of business development at Mokobara in a LinkedIn post while sharing the images of the new store.

In May 2023, the company entered the realm of brick-and-mortar retail with the opening of its first retail store in Bengaluru at Phoenix Marketcity, Whitefield.

The D2C brand, headquartered in Bengaluru, provides a range of products, including travel bags, briefcases, totes, slings, wallets, and accessories.

In July, the company revealed its second retail store on the 12th Main Road in Indiranagar, covering 800 sq. ft. of space. This independent outlet represents Mokobara’s inaugural flagship in the country. Subsequently, the retailer launched its third brick-and-mortar store in Bengaluru, situated at Phoenix Mall of Asia.

Established in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara originated as a direct-to-consumer online luggage brand. In addition to its brick-and-mortar outlets, the brand also sells its products through its dedicated e-commerce platform and various online marketplaces, including Flipkart, Myntra, Amazon, and Nykaa.

“Super excited to announce that we’ll be opening up multiple retail stores all across India very, very soon,” said Agrawal, founder at Mokobara in a social media post a month ago.

The brand is intensifying its focus on omnichannel expansions, with plans to open more than 20 retail stores in the fiscal year (FY) 2024, as outlined in a prior press release.

SnackTeam
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