Mohanlal has entered into a Memorandum of Understanding (MoU) to serve as the brand ambassador for Craze Biscuits, aligning himself with the company’s worldwide expansion endeavors. The announcement ceremony, which celebrated this noteworthy collaboration, was attended by Craze Chairman Abdul Azeez Chovanchery, Director Ali Ziyan, and Brand Strategist V.A. Shrikumar.
Mohanlal’s appointment as the brand ambassador marks a significant milestone for Craze Biscuits, making him the first in the company’s 38-year history to hold such a role.
Expressing his enthusiasm, Mohanlal shared his excitement about joining Craze Biscuits’ global journey, stating, “India has always been a remarkable land, offering exquisite tastes to global food adventures. I am thrilled to take the renowned flavors from India to the world with Craze Biscuits and bring pride to the entire nation.”
Abdul Azeez Chovanchery, chairman of Craze Biscuits, expressed his confidence in Mohanlal’s role in promoting Craze Biscuits. He remarked, “Lalettan is joining our mission to spread the taste of Craze Biscuits to the world. He has always been an ambassador of good taste. Lalettan will certainly be able to make Craze a world favorite.”
“Craze’ Cream Biscuits, the perennial favorite, will soon be available in various flavors,” said director Ali Ziyan.
After its acquisition by Azcco Global, Craze Biscuits, a brand with a substantial national following, has undergone a transformation to meet world-class standards. The company made a notable entry into the market by establishing Kerala’s largest food and confectionery factory, along with an international standard production facility in Kinaloor, Kozhikode. Notably, all 12 variants of biscuits introduced by Craze have achieved considerable success in the market.
Being the initial manufacturing venture in India by Azcco Global Group, Craze Biscuits has established business networks across GCC, Africa, and Southeast Asian countries. These biscuits stand out due to their incorporation of state-of-the-art technology and flavors crafted directly by internationally acclaimed food technologists.
At present, Craze Biscuits presents a varied selection of 12 variants, encompassing Choco Rocky, Bourbon, Caramel Fingers, Cardamom Fresh, Coffee Marie, Thin Arrowroot, Milk Crunch, Cashew Cookie, Butter Cookie, Fit Bite, along with 22 SKUs. Moreover, Craze Biscuits offers distinctive regional flavors from Kerala, such as Wayanad Coffee, Munnar Cardamom, and Cloves, ensuring a diverse array to suit a wide range of tastes and preferences.
Craze Biscuits is entering an exciting phase of growth, commencing with the first phase of exports to Saudi Arabia and later extending to European countries. Alongside their international endeavors, Craze strategically aims to set up food and confectionery manufacturing facilities in key biscuit production hubs across India, including Gujarat and Uttar Pradesh. Furthermore, the recent additions to the Craze product lineup, Bourbon and Choco Rocky, contribute to expanding their array of delectable offerings.
The brand ambassador commercials featuring Mohanlal will be recorded in Palakkad this month.
