MITRA, a prominent direct-to-consumer (D2C) and Fast Moving Consumer Goods (FMCG) brand, has recently unveiled its cutting-edge Alwar Oil Plant, marking a major achievement for the company. With a remarkable growth rate of 3200% within just five months, this accomplishment sets the stage for MITRA’s expansion into global markets. As MITRA gears up for its upcoming Pre-Series A investment round in August, the company has already garnered significant attention from notable investors like Bestvantage, Soonicorn, and ah! Ventures. In this round, MITRA aims to secure a funding of $2 million, and it has already received considerable interest from micro VC’s and family offices.
The establishment of the Alwar Oil Plant was driven by multiple crucial factors. Alwar, renowned for its high-quality edible oil production, provides an ideal setting for implementing rigorous quality control measures and utilizing advanced technology. To achieve this, MITRA has imported state-of-the-art machinery from Germany, enabling a fully automated manufacturing process with minimal human intervention. Consequently, the decision to establish the plant was guided by market demand and the necessity to introduce innovative oil products, such as soybean oil and refined variants.
The production capacity of the Alwar oil plant stands as a testament to its significant impact on the local economy. The plant is equipped with a cutting-edge packaging facility and the latest automated machinery, ensuring compliance with AGMARK Grade 1 standards.
Commenting on the launch, the Founder of MITRA, Abhishek Kaushik, said, “We are delighted to announce the successful launch of Mitra Alwar Oil Plant and the remarkable growth of 3200% in just five months. This milestone reflects our unwavering commitment to excellence and innovation in the edible oil industry. The Alwar plant sets us apart with its modern technology, rigorous quality control, and focus on sustainability.”
“As far as our pre series is concerned, we are already backed by top investing platforms like Bestvantage, Ah!ventures and Soonicorn ventures. We are already in advance discussions with some micro Vc’s and Family offices for our next set of rounds along with newer product range and expansions,” he added.
MITRA places significant emphasis on procuring premium ingredients for its products. The mustard seeds utilized in their oil are meticulously selected, sourced exclusively from authorized vendors, and are of the finest quality and breed. To guarantee compliance with stringent standards, every batch of seeds undergoes thorough testing in MITRA’s in-house laboratory, which is approved by AGMARK. This meticulous process ensures that the products meet the company’s exacting specifications.
MITRA’s Alwar oil plant stands out from other facilities due to its unwavering commitment to technology, production methods, and quality control. The plant utilizes cutting-edge German technology, enabling it to operate at the pinnacle of refinement with its state-of-the-art eight-level filtered machinery. This advanced process ensures the production of pure and organic mustard oil, which is cold-pressed to preserve its nutritional benefits. The plant’s focus on employing these advanced techniques guarantees that customers receive a product of the highest quality and purity.
With a strong commitment to sustainability, the Alwar oil plant prioritizes environmentally conscious practices. MITRA’s manufacturing policies include the implementation of ISO 22000:2018, ensuring adherence to stringent food safety management systems. Additionally, the plant maintains a comprehensive HACCP plan (Hazard Analysis Critical Control Point), which allows for the identification and control of potential hazards throughout the production process. These measures underscore MITRA’s dedication to both quality and sustainability in its operations.
Regular training is provided to staff members by agencies recommended by FSSAI, reinforcing their dedication to food safety.
Through its products, MITRA provides consumers with a variety of distinct advantages and characteristics. Their cold-pressed and organic pure mustard oil is fortified with vitamins A and D, specifically tailored for post-Covid health. The assurance of 100% purity is backed by rigorous lab testing, while its nutritional profile boasts a wealth of Omega 3, Omega 6, and vitamin E.
The launch of the MITRA Alwar Oil Plant represents a remarkable milestone in their journey of expansion. By prioritizing quality, sustainability, and customer contentment, MITRA consistently strengthens its position as a prominent contender in the edible oil industry.
