CaratLane – a Tanishq Partnership has unveiled its second store in the bustling city of Nagpur. As India’s pioneering omnichannel jewelry brand, CaratLane was founded in 2008 by the visionary duo of Mithun Sacheti and Srinivasa Gopalan.
With a strategic investment from Titan Company, CaratLane has entered into a partnership with India’s largest retail jeweller, Tanishq. Known for its signature jewelry-buying experience across all platforms, CaratLane has solidified its presence in the market.
In addition to the website, which stands as India’s foremost online jewelry destination, CaratLane’s network of over 240 stores throughout the country offers a seamless jewelry buying experience.
The newest store was inaugurated by customers and the Hon’ble Minister of Road Transport and Highways of India, Shri Nitin Gadkari. To mark this special occasion, a traditional coal-breaking ceremony was held at the store’s location, signifying the birth of the new store and the prosperous times that await.
Mr. Avnish Anand, Chief Executive Officer at CaratLane, added, “We are delighted to inaugurate our new store in Pratap Nagar, Nagpur and increase our foothold to 58 stores in the West region.”
“With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like Try At Home and Find In Store”, he added.
This location has consistently attracted a strong customer base for the brand, making it the perfect choice for this store. The brand is committed to offering trial opportunities for its products in every area with significant customer interest, and this store will cater to the requirements of one such thriving catchment.
Mr. Atul Sinha, Chief Operation Officer at CaratLane, said, “Seeing the overwhelming response at our first store and the growing interest from customers in the pin codes near Pratap Nagar, we felt the need to expand. As the festive season approached, it seemed like the perfect time to open our new store.”
“Having Shri Nitin Gadkari and our wonderful customers inaugurate this new store together is a true honour. It’s a testament to the amazing support we receive from our community and our excitement to serve them better”, he added.
Customers will have the opportunity to explore and experiment with designs from CaratLane’s renowned collections, including Butterfly, Ombre, Adaa, and the exclusive Harry Potter x CaratLane collaboration. Additionally, they can discover the latest collection, Alpona, which takes inspiration from the enchanting traditional Bengali art style and features eight distinct motifs crafted with a modern aesthetic.
