Homegrown men’s fashion label DaMensch announced on Wednesday that they have successfully launched 25 exclusive retail outlets throughout India in just a year.
The direct-to-consumer (D2C) innerwear brand is striving to surpass the INR 100 crore milestone by strategically expanding its retail presence in major cities including Delhi-NCR, Pune, Mumbai, Hyderabad, and Bengaluru.
“Even though DaMensch has always banked on a multi-channel approach, offline continues to be a focus channel for us. We have stocked the stores with the entire range of products offered by DaMensch, so that the consumers can touch and feel their premium prowess before making their purchasing decision,” said Gaurav Pushkar and Anurag Saboo, Co-Founders of DaMensch.
“We intend to expand to at least 100 stores by the end of 2024,” they added.
Based in Bengaluru, DaMensch was established in 2018 as a brand specializing in men’s innerwear. In the year 2021, they expanded their offerings to include outerwear as well.
The brand opened its first physical store at Mantri Square Mall in Malleshwaram, Bengaluru in 2022.
As of today, it serves over 1 million consumers. According to the most recent audited financial results for the fiscal year 2022, DaMensch has achieved a revenue of nearly INR 60 crore, as stated by Ashmeer Sayyed, the brand’s Chief Retail Officer.
