E-commerce giant Meesho saw record orders on the first day of its festive season sale, nearly͏͏ doubling͏͏ last͏͏ year’s͏͏ figures͏͏ and͏͏ exceeding͏͏ daily͏͏ orders͏͏ by͏͏ more͏͏ than͏͏ three͏͏ times.
Major͏͏ E-Commerce͏͏ Players͏͏ Launch͏͏ Festive͏͏ Sales:
The͏͏ festive͏͏ season͏͏ sales͏͏ began͏͏ this͏͏ weekend,͏͏ with͏͏ e-commerce͏͏ giants͏͏ Amazon͏͏ and͏͏ Flipkart͏͏ launching͏͏ their͏͏ annual͏͏ sales͏͏ to͏͏ capitalise͏͏ on͏͏ the͏͏ most͏͏ profitable͏͏ period͏͏ for͏͏ online͏͏ shopping.
Meesho͏͏ reported͏͏ nearly͏͏ 6.5͏͏ crore͏͏ unique͏͏ customers͏͏ on͏͏ its͏͏ mobile͏͏ app͏͏ on͏͏ Day͏͏ 1,͏͏ along͏͏ with͏͏ approximately͏͏ 1.5͏͏ crore͏͏ app͏͏ downloads͏͏ prior͏͏ to͏͏ the͏͏ sale.͏͏ Meesho͏͏ Mall͏͏ experienced͏͏ significant͏͏ order͏͏ growth͏͏ compared͏͏ to͏͏ last͏͏ year,͏͏ with͏͏ nearly͏͏ 45%͏͏ of͏͏ these͏͏ orders͏͏ originating͏͏ from͏͏ first-time͏͏ customers.
Continue͏͏ Exploring:͏͏ Meesho partners͏͏ with͏͏ D2C͏͏ brands͏͏ ahead͏͏ of͏͏ festive͏͏ season͏͏ to͏͏ boost͏͏ offerings
“What͏͏ a͏͏ record-breaking͏͏ start͏͏ to͏͏ our͏͏ annual͏͏ Mega͏͏ Blockbuster͏͏ Sale!”͏͏ said͏͏ founder͏͏ Vidit͏͏ Aatrey͏͏ in͏͏ a͏͏ post͏͏ on͏͏ X.͏͏ “On͏͏ behalf͏͏ of͏͏ everyone͏͏ at͏͏ Meesho,͏͏ thank͏͏ you,͏͏ India,͏͏ for͏͏ choosing͏͏ us͏͏ as͏͏ your͏͏ preferred͏͏ online͏͏ shopping͏͏ destination!͏͏ This͏͏ is͏͏ just͏͏ the͏͏ beginning,͏͏ and͏͏ we’re͏͏ thrilled͏͏ to͏͏ set͏͏ even͏͏ more͏͏ records͏͏ together͏͏ this͏͏ festive͏͏ sale͏͏ season.”
Amazon’s͏͏ Great͏͏ Indian͏͏ Festival͏͏ and͏͏ Flipkart’s͏͏ Big͏͏ Billion͏͏ Days͏͏ are͏͏ currently͏͏ in͏͏ progress.͏͏ Festive͏͏ season͏͏ sales͏͏ are͏͏ critical͏͏ for͏͏ e-commerce͏͏ platforms͏͏ regarding͏͏ sales͏͏ performance.͏͏ To͏͏ prepare,͏͏ these͏͏ platforms͏͏ invest͏͏ significantly͏͏ in͏͏ advance͏͏ to͏͏ enhance͏͏ capacity͏͏ and͏͏ introduce͏͏ new͏͏ features.͏͏ Typically,͏͏ e-commerce͏͏ platforms͏͏ experience͏͏ a͏͏ surge͏͏ in͏͏ demand͏͏ for͏͏ high-value͏͏ items͏͏ across͏͏ various͏͏ categories,͏͏ including͏͏ premium͏͏ smartphones,͏͏ electronics,͏͏ appliances,͏͏ and͏͏ fashion͏͏ during͏͏ these͏͏ events.
Quick͏͏ Commerce͏͏ Platforms͏͏ Enter͏͏ the͏͏ Festive͏͏ Shopping͏͏ Arena:
This͏͏ year,͏͏ quick͏͏ commerce͏͏ platforms͏͏ such͏͏ as͏͏ Blinkit,͏͏ owned͏͏ by͏͏ Zepto,͏͏ Instamart,͏͏ and͏͏ Mumbai-based͏͏ Zepto͏͏ will͏͏ also͏͏ join͏͏ the͏͏ festive͏͏ rush,͏͏ aiming͏͏ to͏͏ capture͏͏ a͏͏ larger͏͏ market͏͏ share.
A͏͏ survey͏͏ conducted͏͏ by͏͏ Ipsos͏͏ Research,͏͏ commissioned͏͏ by͏͏ Amazon͏͏ India,͏͏ found͏͏ that͏͏ nearly͏͏ 71%͏͏ of͏͏ Indians͏͏ plan͏͏ to͏͏ shop͏͏ online͏͏ this͏͏ festive͏͏ season.͏͏ This͏͏ reflects͏͏ an͏͏ increase͏͏ in͏͏ consumer͏͏ confidence,͏͏ with͏͏ almost͏͏ 50%͏͏ of͏͏ respondents͏͏ intending͏͏ to͏͏ spend͏͏ more͏͏ on͏͏ festive͏͏ shopping͏͏ this͏͏ year͏͏ compared͏͏ to͏͏ last.
