McCain Foods has finalized the acquisition of Strong Roots, an Irish plant-based frozen food manufacturer.
The acquisition comes in the wake of McCain and Strong Roots forming a strategic partnership in 2021, buoyed by a $55 million investment.
Strong Roots emphasizes genuine food that is both beneficial for the planet and people. Their array of vegetable-centric dishes, including meals, sides, and snacks, complements McCain’s current portfolio. This partnership ensures improved global access to high-quality, sustainable food for customers and consumers worldwide.
Through the acquisition, McCain anticipates broadening the reach of the Strong Roots brand into additional regions. This expansion aims to provide a wider array of eco-friendly, vegetable-focused products, catering to the growing demand from consumers seeking healthier, natural, and uncomplicated meal options.
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Jillian Moffatt, regional president of McCain GB and Ireland, expressed, “This investment reinforces McCain’s dedication to environmentally conscious food, allowing us to broaden our range of healthier choices produced, processed, and delivered sustainably. With a shared vision and values, we are thrilled to advance the global expansion of the Strong Roots brand.”
Peter Dawe, McCain Foods’ chief growth and strategy officer, remarked, “Our collaboration with Strong Roots since 2021 exemplifies our commitment to future investment and portfolio diversification, aligning with shifting consumer preferences. We are eager to enhance growth, extending access to natural, uncomplicated meals and ingredients across retail and foodservice sectors.”
Samuel Dennigan, founder and CEO of Strong Roots, emphasized, “Our collaboration with McCain has fueled significant growth, and this step forward will allow Strong Roots to uphold its commitment to sustainability while driving innovation to introduce delightful, vegetable-centric products to a broader global audience.”
Under the leadership of CEO Charlotte Turton, Strong Roots will continue to operate as a separate entity. Founder Samuel Dennigan will collaborate with the team to drive continued portfolio innovation and brand expansion.
The specific terms of the agreement remained undisclosed.
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