Magicpin, a hyperlocal startup, reported on Friday that it achieved a remarkable 200-fold surge in daily orders, amounting to 20,000 per day, in just five weeks of joining the government-supported Open Network for Digital Commerce (ONDC).
Magicpin announced that it had accomplished 20,000 daily orders on the ONDC platform during the week ending May 7th.
Anshoo Sharma CEO and Co-Founder of Magicpin said, “Within the first four weeks of joining ONDC, magicpin scaled from 100 to 10,000 orders a day. In the fifth week, we saw a massive leap to 20,000 daily orders. This represents a 200-fold growth in ONDC’s daily orders through magicpin. We are thrilled to take the network to another level by enabling customers to shop at their favourite local businesses or other retailers on ONDC.”
Magicpin exceeded expectations as the number of orders doubled through its own buyer app and via the buyer apps of several platforms such as Paytm, Phonepe’s Pincode, and Meesho.
“This milestone reflects our collaboration with the ONDC team and the combined relentless efforts to provide the best local discovery and rewards platform for the customers,” Sharma said.
Read More: Magicpin becomes largest restaurant aggregator on ONDC, fulfilling 10,000 daily orders
According to Magicpin, they are currently in the process of creating a Software-as-a-Service (SaaS) platform for the Open Network for Digital Commerce (ONDC) initiative. The objective of this platform is to provide small and medium enterprises (SMEs) with their technology stack, which includes digital payment tools, customer engagement tools, and loyalty programs. This technology will allow SMEs to effectively compete with bigger players in the market.
“This initiative is expected to drive greater adoption of digital commerce among small businesses,” the statement said.
The company expanded its services to several other buyer apps, including Paytm, Spice Money, Mystore, Craftsvilla, and Meesho.
PhonePe had recently announced its Pincode initiative, which will be leveraging magicpin’s last-mile connectivity on ONDC, the statement said.
Read More: PhonePe expands e-commerce portfolio with Pincode, a hyperlocal app on Open Network
