Lifelong Online, a prominent Indian e-commerce brand specializing in consumer goods, has expanded its horizons into the thriving baby care sector by introducing a fresh category of baby products. With a vision to redefine contemporary parenting, the company is committed to offering cutting-edge and secure solutions. This innovative range encompasses wearable breast pumps, strollers, bottle warmers, collapsible baby bathtubs, anti-slip baby bathers, and baby car seats. Crafted with advanced technology, these products are tailored to elevate convenience and offer reassurance to modern-day parents, prioritizing the safety and welfare of their little ones.
The flagship item within this fresh category is Lifelong’s wearable breast pump tailored for nursing mothers. This hands-free, BPA-free, rechargeable pump boasts an innovative design equipped with three modes and ten levels, complemented by a one-year warranty. It enables both working and stay-at-home mothers to uphold their vibrant routines while ensuring optimal nutrition for their babies. Lifelong’s wearable breast pump not only facilitates convenience but also fosters a profound and nurturing connection between mothers and their infants.
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Abhishek Agarwal, the Category Manager at Lifelong Online Retail Pvt. Ltd, expressed, “With the launch of our new baby category, Lifelong Online is set to transform India’s quickly growing baby care sector by bringing cutting-edge solutions that will transform the parental experience. The baby care market in India is witnessing notable growth, driven by factors like a burgeoning population, increased disposable incomes, and heightened awareness of baby care among young parents. This presents significant opportunities for businesses operating in the baby care sector. We recognize the paramount importance of innovation and safety in every facet of parenthood. This underscores our dedication to delivering groundbreaking products that streamline parental responsibilities while placing utmost emphasis on the safety and welfare of their precious little ones.”
Product Lineup and Pricing:
The complete product lineup is accessible on Amazon, featuring prices spanning from INR 1500 to INR 11000. This assortment encompasses wearable breast pumps, strollers, bottle warmers, collapsible baby bathtubs, anti-slip baby bathers, baby car seats, and potty seats.
The Lifelong Booster Car Seat, tailored for children aged 3 to 12 years, is lightweight, incorporates a backless belt-positioning design, and boasts machine-washable fabric, adhering to safety standard ECER44/04. For children aged 9 months to 12 years, the Lifelong ISOFIX Car Seat, ECE certified, features an adjustable headrest, plush cushioning for comfort, and a 5-point harness with a magnetic buckle for enhanced safety. Alternatively, the Lifelong Car Seat, suitable for babies aged 0 to 7 years and also ECE certified, offers three recline positions, plush cushions, and a 5-point harness with a magnetic buckle, available in pink and grey options.
Lifelong provides options for potty training, including a potty seat suitable for kids aged 1 to 6 years, and a 3-in-1 baby potty training seat equipped with a cushioned toilet seat and a non-slip stepper for enhanced safety. Moreover, Lifelong’s strollers are meticulously crafted for optimal comfort and safety, boasting shock-absorbing suspension and sturdy yet lightweight frames, guaranteeing seamless rides and delightful outings for both parents and babies.
Furthermore, the collapsible baby bathtubs and anti-slip baby bathers are equipped with advanced functionalities like temperature sensors, cozy cushioning, and reliable grips, ensuring a secure and enjoyable bathing session for infants.
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