Licious, the most beloved meat brand in India, is expanding its offline presence by launching five new Licious Stores in the Delhi-NCR region. The aim is to revolutionize the traditional meat-buying experience by creating unique and immersive spaces for passionate Licious fans. These stores go beyond the ordinary meat outlets and offer a completely different ambiance. Along with an extensive range of meat and seafood products, most of the stores also provide dine-in services resembling restaurants, making them the ideal spot to gather with loved ones and relish dishes like Tandoori Chicken or Mutton Galouti Kebabs. If you’re craving a “meaty rendezvous” with your favorite Licious favorites, head over to any of the stores located at Pacific Mall in Dwarka, Galleria Market in Gurugram, Sector 43 Vypaar Kendra or AIPL Joy Street in Gurugram, or Atta Market in Noida.
The recently launched Licious Experience Stores go beyond being a mere display of Licious products. These stores feature knowledgeable meat technicians who assist customers throughout their purchasing journey, offering valuable insights on selecting the perfect cut or product to suit their preferences. With their warm and inviting decor, characterized by a blend of red and white hues, these stores provide ample seating for individuals seeking a tranquil meal or an enjoyable gathering with their loved ones.
Located at the prominent Dwarka Sector 21 metro station in Delhi, the Licious Experience Store boasts a spacious setting and can accommodate up to 20 diners. This prime location serves as an ideal destination for indulging in a delectable meaty feast alongside friends and family.
In Gurugram, you can enjoy the Licious experience at three fantastic locations. The first is at AIPL Joystreet, a dynamic and thrilling high street marketplace near Golf Course Extension Road. It’s a favorite destination for food enthusiasts, shoppers, and adventurers. Another option is Galleria market, one of Gurugram’s oldest and most beloved spots, which attracts foodies, buyers, and explorers alike. Lastly, you can find Licious at Vyapar Kendra in Sec 43, the bustling commercial center that caters to all your shopping needs.
If you’re in Noida, head over to Atta Market, one of the most popular shopping destinations, to get your fix of Licious. This store offers eight covers and is exactly the Licious Kitchen you’ve been dreaming of.
At AIPL and Galleria, you can enjoy a cozy seating arrangement that accommodates ten covers, allowing you to relish your Licious meal in comfort. Vyapar Kendra, on the other hand, is a quick-stop meat store, perfect for those on the go.
These stores also offer interesting brand merchandise such as aprons and chopping boards, allowing you to indulge in some Licious-inspired goodies.
Commenting on the launch of the stores, Shaily Saluja, Business Head and VP – Of Exclusive Brand Outlets, Licious, said “Since its inception, Licious has been on a mission to provide consumers with better quality meat and seafood. Creating touch points for consumers, whether through online or offline mediums, is imperative. Through our exclusive brand outlets, our aim is to establish a tangible point of interaction between the brand and its loyalists. What’s more, is that these outlets are redefining the norms of regular retail outlets by offering a relaxed dine-in vibe to enjoy our products and soak in the Licious experience. The launch of the five new stores in Delhi-NCR region is a mark in the brand’s commitment to enabling access and ease for consumers by building on its omnichannel presence.”
Licious, India’s first direct-to-consumer unicorn, was founded by Abhay Hanjura and Vivek Gupta. Their mission is to delight customers worldwide with an unparalleled range of meat and meat products. By offering premium quality items, Licious aims to become the most beloved meat food brand in India. Operating in over 20 Indian cities, the company receives 1.2 million monthly orders, with an impressive 90% repeat consumption rate across all markets. With a team of over 6,000 members across various disciplines and functions, Licious continues to thrive and grow.
