Licious, your ultimate destination for all meat and seafood needs, has recently marked a successful 8-year journey of delivering delectable meaty experiences. In recognition of the unwavering affection and loyalty of its customers, the brand has proudly introduced Licious Infiniti – an exclusive rewards program designed for Licious enthusiasts. True to its name, this program promises boundless advantages to its members, completely devoid of any restrictive conditions.
Participants in this program can now relish a guaranteed 10% cashback on every order, regardless of the order’s total. Elevating the offer even further, all orders will be accompanied by complimentary delivery and a foolproof money-back assurance.
Exclusively accessible through the Licious App, Licious Infiniti presents consumers with the flexibility of choosing between 3, 6, or 12-month subscriptions, empowering them to select the option that aligns perfectly with their needs. What sets this program apart from others of its kind is the promise of boundless advantages, completely devoid of any restrictive conditions. Notably, there exists no requirement for a minimum order value to unlock the perks of free delivery or cashback.
The guaranteed 10% cashback is promptly deposited into your Licious wallet upon the successful completion of your order. Thus, the more orders you place, the greater your benefits accumulate. The assurance of a money-back guarantee ensures that the difference between your savings and the program’s fee is refundable. Furthermore, the benefits bestowed by Licious Infiniti complement other existing offers, discounts, and coupons applicable on the App.
For existing Meatopia users, there’s no need for concern, as their ongoing Meatopia membership seamlessly upgrades to the Infiniti Program subscription, without any additional charges. For a captivating insight into the prowess of Infiniti, you can view the captivating campaign video on the brand’s YouTube channel, showcasing the ‘Power of Infiniti.’
Sharing about the brand’s journey and gratifying consumers with Licious Infiniti, Vivek Gupta, Co-Founder, Licious said, “8 years on, we continue in our endeavour to redefine the category, powered by our strong belief that India deserves better meat. One key learning in our journey has been how distinct this category is from everything else in the consumer’s grocery cart. Meat & seafood witness high engagement with consumers feeling personally involved right from buying to preparation & consumption. Even coming together over a meal of choicest meat & seafood dishes is a celebration in itself. Licious is humbled to be a part of such special occasions & moments with our consumers; with 90% of our business coming from repeat consumers, the brand love & loyalty coming our way is overwhelming. The Infiniti program is specifically designed to add a zing of meaty delights to these special moments, not just for our existing consumers but also for those keen on experiencing Licious.”
Vakul Agarwal, Vice President, Growth at Licious, said, “The Licious App has always been the exclusive meat store offering an extensive range of meat & seafood products. And now with Licious Infiniti our aim is to offer exclusive benefits every time you order from the App. The program is rewarding in more ways than one, with unlimited benefits & without any hidden terms & conditions. The simple subscription-based model places the power in the hands of our consumers, enabling them to earn rewards with every order; now they can enjoy juicy delicious Licious products with even juicier benefits.”
Established by Abhay Hanjura and Vivek Gupta, Licious stands as India’s inaugural Direct-to-Consumer (D2C) Unicorn, dedicated to bringing unparalleled selections of meat and meat products to the world. The enterprise is forged with the ambition of becoming India’s cherished meat food brand, distinguished by its commitment to delivering products of the utmost quality. With a presence spanning more than 20 Indian cities, Licious caters to a customer base that generates 1.2 million monthly orders, boasting an impressive 90% recurring patronage across diverse markets. The Licious team, numbering over 6000 members, is composed of skilled professionals hailing from various disciplines and roles.
