As the summer season dawns, Levi’s has unveiled a diverse selection of new fits, presenting nearly 15 options for customers in India. From retro-inspired flares to laid-back loose styles and timeless classic straight cuts, Levi’s caters to all preferences, ensuring there’s a pair for every mood, style, and occasion. The brand’s campaign, “New Fits, Infinite Possibilities,” stars Deepika Padukone, the brand ambassador and fashion icon, showcasing the latest fits.
Levi’s has also introduced “Loose Fits,” emphasising ease of wear and carefree design with a nod to the ’90s. Both low-waist and high-waist inclinations are catered to with this collection’s Low Loose & High Loose designs. For a double dose of ’90s nostalgia, the ’94 Baggy along with ’94 Baggy Wide Leg choices both have an easy baggy silhouette.
“Straight Jeans” continue to be a classic option, featuring choices such as the vintage-inspired Wedgie Straight and the Ribcage Straight Ankle, which boast a high rise and a summer-ready ankle crop. The 80’s Mom jeans blend a high waist, relaxed silhouette, and tapered leg to create a nostalgic yet fashionable appearance.
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The brand has also debuted a selection of “Flared Jeans,” featuring options like The Ribcage Cropped Boot, Ribcage Wide Leg, and the latest addition, the Ribcage Bell. This newest style boasts a super exaggerated bell leg, perfect for achieving an elongated look.
“Levi’s has consistently been a trailblazer in the women’s denim industry, fusing fashion with quality. Our customer views fashion as a means of self-expression and an extension of who they are, and our assortment of sizes looks provides women with the options they want, for any situation. Our brand spokesperson, Deepika Padukone, truly exemplifies how one can express oneself in denim. We hope that this campaign will help women discover a new favourite pair that truly captures their style, according to Amisha Jain, MD and SVP at LS & Co. South Asia, Middle East, Africa.
The “New Fits. Infinite Possibilities” campaign encourages women to delve into the world of Levi’s, offering endless options for every style preference. The collection, starting at INR 2799, is accessible online through the website and at Levi’s stores across India.
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