Plum, the leading vegan beauty brand in India, is further solidifying its presence in the direct-to-consumer (D2C) beauty and personal care sector by continuously innovating its product offerings. The brand is now expanding into the realm of baby care with the introduction of ‘Baby Plum.’ This brand-new collection is carefully crafted for the sensitive skin of infants and goes through rigorous clinical testing conducted by pediatricians. The range features pH-balanced and tear-free formulas, encompassing a diverse array of products such as baby lotion, body wash, baby shampoo, and massage oil.
With avocado as a key ingredient known for its benefits for baby’s sensitive skin, Plum introduces a thoughtfully curated baby care range formulated with safe and gentle ingredients suitable for daily use. Avocado, easily absorbed by the skin, deeply moisturizes and soothes the delicate skin of babies, making it an ideal addition to their skincare routine. Baby Plum products also incorporate nourishing baby-safe ingredients such as shea butter, chamomile, vitamin E, coconut oil, and sunflower oil, among others, which promote healthy skin development in babies.
Shankar Prasad, CEO and Founder of Plum said, “The launch of Baby Plum marks a significant milestone in the brand’s evolution. Plum’s exciting journey in the beauty and personal care domain has been shaped by the evolving needs of consumers who seek high-quality, effective, and vegan products they can trust. Our curated line of baby products is thoughtfully developed and tested under pediatric and dermatological control to ensure the best for the baby’s sensitive skin. We are thrilled with the outcome and eagerly share it with our consumers. This also reaffirms our commitment to introducing products filled with ‘goodness that delivers’ for our consumers, now extending to little ones as well!”
The new collection of baby care products is available through both online and offline channels. Consumers can purchase them from plumgoodness.com (the brand’s website), prominent marketplaces like FirstCry and Amazon, as well as the brand’s 20+ exclusive outlets located across the country, in addition, to select multi-brand retail stores. This strategic move by Plum signifies its aim to become a staple in every household’s monthly purchase basket by offering products catering to various age groups.
