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Kerala’s liquor sales skyrocket during Onam, hitting INR 759 Crore record

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The Kerala State Beverages Corporation (KSBC) this year registered a record liquor sale of around INR 759 crore between August 21-30 amidst the Onam festival.

According to KSBC CMD Yogesh Gupta, this year’s liquor sales were 8.5% higher than last year’s figure of INR 700 crore during the same period.

“Between August 21 and 30, liquor worth around INR 759 crore was sold by KSBC. Last year it was INR 700 crore,” he noted.

On Uthradom (on the eve of Thiruvonam day), KSBC, also known as Bevco, sold alcohol worth INR 116.19 crore which was also more than last year’s INR 112.07 crore on the same day.

“Around 6 lakh customers were served by Bevco shops on Uthradom day (August 28). More than 2,000 customers per shop on an average on a single day,” Gupta said.

While there was no liquor sales on Thiruvonam — on August 29 — the next day saw sales of around INR 93 crore, he added. There are around 301 government-run liquor outlets across the State.

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