ITC Aashirvaad Salt has unveiled its latest offering: Himalayan Pink Salt. Also recognized as Sendha Namak or Saindhava Lavana in India, this salt variety is revered for its natural origins, hailing from the depths of the Himalayan salt mines.
To alleviate consumer concerns about unethical practices, such as the addition of artificial colors to achieve a pink hue, Aashirvaad Himalayan Pink Salt proudly guarantees “No added colors.” Its naturally deeper pink hue derives from the superior quality of salt sourced by Aashirvaad, setting it apart from other pink salts on the market. This distinction underscores Aashirvaad’s unwavering dedication to delivering premium, safe products to its discerning clientele.
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Aashirvaad Himalayan Pink salt is enriched with vital minerals such as calcium and magnesium. Through gentle processing, this new addition elevates the taste of dishes while ensuring purity. Moreover, its multi-layer packaging preserves freshness, allowing consumers to instantly gauge its quality through the transparent strip.
Anuj Kumar Rustagi, Chief Operating Officer of Staples and Adjacencies, highlights, “Our consumer research revealed a growing preference for pink salt owing to its perceived health advantages. This prompted us to introduce Himalayan Pink Salt. Backed by Aashirvaad’s quality assurance, we eagerly anticipate a favorable response from our customers.”
Aashirvaad Pink Salt will be accessible at Modern Trade/ISS outlets in all major metropolitan areas, including Bangalore, Chennai, Mumbai, Delhi, Hyderabad, and Kolkata, as well as eCommerce/quick commerce platforms. The 1kg package is priced at INR 120.
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