Indonesian coffee brand Tomoro Coffee has unveiled its first outlet in Shanghai, China.
The recently opened venue is situated in Qingpu E Link World Industrial Park, a pivotal logistics hub in Shanghai.
Tomoro Coffee is backed by ATM Capital, a Chinese-led venture capital firm headquartered in Jakarta, Indonesia. Specializing in the Southeast Asian market, ATM Capital provides support to Tomoro Coffee, whose name is inspired by ‘tomorrow,’ symbolizing the embrace of goodness and the aspiration for a brighter future.
With a current presence of over 200 outlets in Indonesia, the brand plans to expand further by opening an additional 400 outlets.
Last year, Tomoro Coffee announced its goal of reaching 4,000 outlets in Southeast Asia, with a growth focus on Vietnam, Malaysia, Thailand, and the Philippines.