Iluvia, a Bengaluru-based professional haircare brand under Renaura Wellness Pvt. Ltd., has secured a Series A funding from Fireside Ventures and Multiply Ventures.
The investment will be used to assemble a high-calibre team and support the brand’s expansion efforts.
“With this funding, we are empowered to bolster our R&D investments while further expanding our product offerings with innovative and unique solutions for professionals as well as consumers,” said Nishant Gupta and Palash Pandey, Co-Founders, Renaura Wellness.
“With Series A closed, our aim is to ramp up talent acquisition and expand our team by recruiting skilled professionals who share our passion,” Gupta added.
Currently, Iluvia has a presence in more than 2,500 salons across 70 cities in India.
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“We believe in Iluvia’s vision and are impressed with their dedication to creating truly transformative and revolutionary products which are highly efficacious and safer for consumers. At Fireside, our quest is on for brands that have an inherent value of goodness ingrained in every aspect of the product and Iluvia is a perfect match,” said Dipanjan Basu, Co-Founder of Fireside Ventures.
Established in 2015, Iluvia is a self-care brand offering products through its official website and available on multiple marketplaces such as Nykaa, Amazon, and Flipkart.
