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Tuesday, December 17, 2024

IHG Hotels to expand in India with new Vignette Collection brand

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IHG Hotels & Resorts is expanding its luxury presence in India with plans to introduce its Vignette Collection brand.

IHG hotels operates 52 hotels, mainly Holiday Inn

Currently, the group’s 52 operating hotels in India are mainly comprised of mid-market Holiday Inn and Holiday Inn Express properties.

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IHG recently signed a management agreement to launch its luxury InterContinental brand in Kodaikanal by 2028. Haitham Mattar, IHG’s Managing Director for India, Middle East, and Africa, stated, “We are seeing a shift in demand for luxury.”

While expanding its luxury offerings, IHG will continue to grow its mid-market brands. Mattar emphasised, “Holiday Inn and Holiday Inn Express continue to be the mainstay of the group, and we will open brands that are relevant to the market.” He added, “In India, which is largely a domestic-driven market, brands like Holiday Inn have a better appeal.”

IHG’s revenue per room up to 9%

Meanwhile, IHG’s Indian operations are performing well, with revenue per available room up 9% compared to 2023. Mattar noted, “The Indian market has outperformed compared to 2023… India is helping to balance the growth in the region.” This growth offsets the impact of conflicts in Jordan and Lebanon on IHG’s properties.

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With four InterContinental hotels currently operating in India and Bangladesh, six more are in the pipeline. Additionally, IHG has two luxury Six Senses resorts in India. As IHG diversifies its Indian portfolio, it aims to cater to the growing demand for luxury accommodations while maintaining its mid-market presence.

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