Honasa Consumer Limited, a prominent player in India’s beauty and personal care retail domain, has unveiled its first impact report, ‘Driven By Purpose,’ assessed by Aspire Impact Ratings Pvt. Ltd. The report highlights the company’s dedication to social and environmental endeavors, underscoring its conscientious governance practices across its varied brand spectrum.
The impact report delineates the noteworthy results of diverse purpose-oriented endeavors, assessing their roles in fostering economic advancement, environmental preservation, and community enrichment. These initiatives have catalyzed favorable changes throughout India, reaching across 14 states and 2 Union Territories, nurturing sustainable development and societal upliftment.
Starting with Mamaearth‘s Plant Goodness endeavor, dedicated to afforestation and bolstering farmer welfare, Honasa collaborated with the Sankalptaru Foundation to sow 500,000 trees and uplift 581 farmers. This endeavor not only advocates for sustainable agricultural methods but also forecasts a significant yearly fruit harvest of more than 10,000 tons, potentially yielding revenue surpassing INR 20 crore. Furthermore, it offers environmental advantages such as absorbing 250,000 tons of carbon annually, generating 500,000 tons of oxygen, and greening 3,500 acres of land.
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Moreover, Mamaearth’s Plastic Positive initiative has effectively recycled 8311 metric tonnes of plastic, making a significant contribution to environmental sustainability. Through The Derma Co brand, Honasa endeavors to empower underprivileged children via The Young Scientist Program, in partnership with Bhumi NGO. This program prioritizes imparting hands-on science education, leading to a notable enhancement in science assessment scores among the participating children.
Aqualogica’s Fresh Water for All initiative tackles the issue of providing clean drinking water in remote regions. Partnering with the Watershed Organisation Trust, Aqualogica has set up water tanks in four villages, benefiting 496 households and saving over 400 collective hours daily previously spent on water fetching.
Lastly, Bblunt, in collaboration with the Sambhav Foundation, introduced The Bblunt Shine Academy, empowering more than 10,000 women across 11 states with hair styling training and certification. This initiative fosters skill enhancement and economic self-sufficiency, providing a blend of online and offline courses guided by expert trainers.
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Honasa’s ‘Driven By Purpose’ impact report highlights its commitment to fostering positive change through sustainable initiatives, reinforcing its standing as a socially responsible leader in India’s retail sector.
Varun Alagh, Co-Founder and CEO of Honasa Consumer Limited, remarked, “At Honasa, we envisioned a brand that transcends mere products, aiming instead to make a meaningful impact on the lives of our consumers and society as a whole. Within our diverse portfolio of purpose-driven ‘Me & We’ brands, each aspect embodies a dedication to our consumers, communities, and the environment. The launch of our inaugural impact report heralds the dawn of a new era in the Honasa narrative. We blend purpose with passion, striving to create beauty that resonates far beyond the surface. Our goal is not simply to tackle challenges but to leave a lasting imprint on the lives we touch, ensuring our brands are recognized not just for their products, but for the profound and extensive reach of their influence.”
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