Heritage Foods, the second-largest private dairy in India, has joined forces with SIG to utilize aseptic carton packs for its beverages. Equipped with cutting-edge filling solutions and inventive aseptic packaging, SIG has provided Heritage Foods Limited with tools to cater to changing consumer demands effectively.
Heritage Foods recently integrated an SIG XSlim 12 Aseptic filling machine into its production facility located in the Medchal−Malkajgiri district of Telangana. Capable of filling 12,000 SIG XSlimBloc carton packs hourly, this machine offers the versatility to accommodate nine varying volume sizes, ranging from 80ml to 200ml, all within a swift volume change that takes less than 15 minutes to execute. This enhancement enables Heritage to effectively cater to a broad spectrum of consumer demographics, thereby addressing different price points in the market.
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Bhuvaneswari Nara, serving as the vice-chairperson and managing director of Heritage Foods, emphasized, “Our commitment at Heritage Foods is centered around delighting consumers with our offerings while promoting health and happiness. The introduction of the new line from SIG marks a significant step forward, enabling us to introduce a diverse array of products tailored to meet the varied taste preferences of our consumers. From sweet and indulgent milkshakes to refreshing spiced buttermilk, we aim to cater to a wide spectrum of tastes. Our partnership with SIG is highly valued, as it aligns with our shared principles of sustainability and convenience.”
Brahmani Nara, serving as the executive director at Heritage Foods, emphasized, “At Heritage Foods, our focus is on the continuous expansion of our value-added product offerings, with particular emphasis on the drinkables segment, which represents a crucial area for driving growth. Innovation and distribution expansion are key factors driving growth in this segment, and the synergy between the two is paramount. The introduction of the new SIG line is poised to make a significant impact in this regard. With advanced filling technology at our disposal, we can now diversify our range of drinkables, while the flexibility in pack sizes enables us to offer the same product at multiple appealing price points, thus tapping into new consumer segments. This level of versatility was previously unattainable before our collaboration with SIG.”
Similar to all SIG carton packs, SIG XSlimBloc carton packs boast a significant proportion of forest-based renewable materials, featuring a lightweight, space-efficient design. Manufactured utilizing 100% renewable electricity, they are meticulously crafted to be entirely recyclable. Heritage Foods Limited intends to leverage SIG’s packaging solutions to accommodate a diverse selection of beverages. This encompassing range will encompass various flavors of lassi, buttermilk, cold coffee, milkshakes, whey-based energy drinks, and UHT milk.
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Abdelghany Eladib, serving as the President and General Manager for IMEA (India, Middle East, and Africa) at SIG, expressed, “Leveraging Heritage Foods Limited’s robust foothold in the South Indian market alongside our innovative packaging solutions, we anticipate a transformative shift in India’s packaging landscape. This collaboration is strategically poised to foster growth for both entities, empowering Heritage Foods Limited with agility to swiftly adapt to evolving market dynamics, while concurrently facilitating SIG’s deeper penetration into the Indian market. We are thrilled to embark on this partnership with Heritage Foods Limited and eagerly anticipate a prosperous and enduring journey ahead.”
Vandana Tandan, leading the Markets division for India and Bangladesh at SIG, expressed enthusiasm about collaborating with Heritage Foods Limited. Leveraging our cutting-edge packaging solutions and adaptable filling technology, the dairy company is primed to expand its product range, swiftly adapt to market shifts, and capitalize on the burgeoning demand for on-the-go products prevalent in the Indian market.
