Goodles, the U.S.-based noodle brand focused on healthier options, has revealed that it secured $13 million in funding during a Series A round. The financing was spearheaded by L Catterton, a prominent consumer investment firm.
Debuting in 2021, this brand has made a name for itself with its contemporary selection of nutrition-rich boxed mac and cheese and pasta offerings, featuring a diverse array of “elevated flavors.” It has since expanded its presence to over 35,000 retail outlets throughout the United States.
With the new Series A investment in place, the brand is taking proactive steps to fortify its executive team and ramp up its production capacity within the United States. This strategic move is a direct response to the escalating consumer demand for their products.
Jen Zeszut, Co-Founder and CEO of Goodles, said, “We can’t outspend our deep-pocketed, big-brand competition. We have to be more authentic and more unexpected and go places they simply cannot. We are excited about this partnership with L Catterton – the best-of-the-best when it comes to scaling consumer brands. The influx of capital to keep up with demand, coupled with the ability of our extraordinarily creative and results-oriented team to produce unconventional and joyful executions, positions us perfectly for continued success.”
Gal Gadot, Founding partner of Goodles, added, “The growth we’ve experienced is a testament to our loyal fans and consumers. I would never have imagined that my favourite meal as a child – mac and cheese – would become a business venture of my own. I am grateful that I can contribute to bringing joy to people’s dining room tables.”
The round was spearheaded by L Catterton, with participation from a roster of existing investors that includes Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures.
Jon Owsley, co-managing partner of L Catterton’s Growth Fund, commented, “Goodles is reimagining the category by delivering innovative, high-quality products that are just as delicious as they are nutritious. With its growing portfolio of unique flavours, the brand has quickly captivated consumers of all ages. We are thrilled to be leading the Company’s Series A raise.”
