In a strategic move to revolutionize the baby care market in India, HealthMug has announced its collaboration with Maate, a renowned personal care brand owned by Priyanka Choudhry Raina, wife of cricketer Suresh Raina. This alliance signifies a significant step towards offering innovative and reliable solutions for the well-being of infants and toddlers.
Mohit Agarwal, Co-Founder, HealthMug Pvt. Ltd., said, “Healthmug has always been dedicated to curating a marketplace that caters to the diverse needs of its customers. With the addition of Maate, the platform strengthens its position as the go-to destination for all things related to parenting and childcare.
“Maate is widely recognised for its commitment to safety, innovation, and the well-being of infants and toddlers. Their product range includes baby massage oil, hair oil, shampoo and other products prepared to make parenting a joyful and worry-free experience.
“This strategic collaboration is set to revolutionize the way consumers access Maate’s innovative products, bringing a new level of convenience and reliability to the baby care market and we both are very much confident together we will contribute a significant level of growth in both the business,” Agarwal added.
Rohit Sharma, E-Commerce Manager of Maate, said, “At Maate company, we’ve always been passionate about providing our customers with high-quality personal care products that enhance their well-being and boost their confidence. We believe our collaboration with HealthMug will open up new avenues and opportunities to share our brand’s mission with an even wider audience.
“Our team is eager to collaborate closely with yours to ensure a smooth and successful journey ahead. We look forward to working hand-in-hand to explore new marketing strategies, expand our product offerings, and deliver exceptional experiences to customers on HealthMug,” Sharma said.
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Blending traditional Indian wisdom with scientific precision, Maate, a leading personal care brand, delivers natural baby products imbued with a mother’s nurturing touch. The collaboration between HealthMug and Maate ensures parents and caregivers experience enhanced convenience, reliability, and joy, signifying a transformative journey in the baby care retail sector.
