In a strategic maneuver emphasizing its dedication to Madhya Pradesh’s economic development, Hindustan Coca-Cola Beverages (HCCB), a leading FMCG company in India, has announced a INR 350 crore investment in the state. This announcement was made during a meeting between Madhya Pradesh’s Chief Minister, Dr. Mohan Yadav, and a senior delegation from HCCB, further solidifying the company’s total investment in the state to over INR 660 crore.
The capital infusion will drive the establishment of two state-of-the-art manufacturing lines at HCCB’s Rajgarh facility, specifically geared towards producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. In addition to expanding manufacturing capacities, this initiative is set to significantly bolster the state’s economy. With a strong network of 149 distributors and 127,080 retailers, HCCB holds a crucial position in Madhya Pradesh’s retail landscape, distributing around 10 million cases across 29 districts.
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In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB’s procurement of necessary permissions, approvals, and clearances, aligning with the state’s policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh – a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over INR 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB’s dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB’s involvement in Madhya Pradesh extends beyond financial investments, encompassing Corporate Social Responsibility (CSR) endeavors. These endeavors prioritize water conservation, skill enhancement, and sustainable farming. Notably, they have benefited 1200 young individuals through sales and marketing training, empowered 1500 women with digital and financial literacy, and assisted over 100 farmers in embracing sustainable agricultural methods. Moreover, HCCB has facilitated the installation of water ATMs and Smartboards, enriching community resources.
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