Good To Go, an omnichannel meat brand, is currently in the process of finalizing the acquisition of TenderCuts, an online meat seller primarily catering to the South Indian market, with a strong focus on Chennai. This strategic maneuver is designed to synergize Good To Go’s extensive offline experience and operations in Northern India with TenderCuts’ robust omnichannel footprint and well-recognized brand identity in Southern India. The amalgamation is poised to deliver an enhanced range of hygienically packaged fresh meats and seafood, delivering substantial benefits to customers across both Northern and Southern India.
Angad Singh, the Founder & CEO of Good To Go, expressed enthusiasm about the acquisition, stating, “We are excited to welcome TenderCuts into the Good To Go family. This will enable us to become the leading brand in South India, offering a remarkable variety of fresh meats to a broader customer base while also supporting the growth of local businesses.”
The acquisition also encompasses Happy Chops, a technological platform that empowers neighborhood butcher shops by providing them with an online presence and procurement assistance. Currently, Good To Go operates 11 stores in the Delhi-NCR region, while TenderCuts maintains a network of 16 stores in Chennai.
Good To Go is acknowledged as an innovative omnichannel meat brand that offers a wide range of fresh raw chicken, mutton, and seafood through a combination of brick-and-mortar stores and online delivery services.
In contrast, TenderCuts is an online meat retail platform renowned for its premium, tender, and flavorful meat products.
