Good Meat, a US-based cultivated meat company, has announced that for the first time ever, cell-based meat will be sold at retail for shoppers to purchase and bring home to cook.
Good Meat collaborated with Huber’s Butchery in Singapore for the retail debut. They introduced a new, more affordable chicken mince recipe containing 3% cultivated chicken, promising to uphold the familiar taste, texture, and dining experience of conventional chicken.
Dubbed Good Meat 3, the new product will be available in the freezer section of Huber’s Butchery for the remainder of 2024, priced at SGD 7.20 (approximately $5.32) for a 120g package.
In June last year, Good Meat obtained approval from the US Department of Agriculture to sell its cultured chicken product within the US.
Good Meat 3 was crafted in response to the robust consumer demand for cell-based meat in Singapore, aiming to offer individuals the chance to experience it firsthand within the convenience of their homes.
Continue Exploring: USDA grants clearance for sale of lab-grown meat in the United States
By incorporating a lesser portion of cultured chicken alongside plant proteins, a consistent ingredient in Good Meat’s cultivated chicken items, the company effectively trims down production expenses.
Good Meat states that sensory evaluations have yielded exceptional feedback on aspects such as taste, texture, and appearance. This outcome is credited to the company’s patented production method and the simple recipe comprising plant proteins, cultivated chicken, and thoughtfully chosen seasonings for flavor enhancement.
Josh Tetrick, co-founder and CEO of Eat Just, the parent company of Good Meat, shared, “This signifies a pivotal moment for our company, the cultivated meat industry, and for Singaporeans interested in trying Good Meat 3. Cultivated meat has never before been accessible in retail outlets for everyday consumers, but now it is.”
He added, “This year, we anticipate selling more servings of cultivated chicken than ever before. Nonetheless, we acknowledge there’s still significant groundwork to cover in demonstrating the viability of large-scale cultivated meat production, and we are steadfast in our commitment to achieving that goal.”
Andre Huber, executive director of Huber’s, remarked, “Introducing the newest iteration of Good Meat 3 cultivated chicken for retail marks another stride in our quest to expand access to cultivated meat. Customers will now have the chance to tailor the product to their preferences and witness its versatility in their home-cooked dishes. We eagerly anticipate feedback from our discerning clientele to collaborate with Good Meat in refining the product further.”
This development follows recent actions in the United States, the home base of Good Meat, aimed at limiting or prohibiting cultivated meat production and distribution. Just this month, Florida Governor Ron DeSantis enacted legislation outlawing the sale of cultivated meat in the state, a decision that could impede consumer choice and innovation progress.
On the contrary, nations such as Singapore and South Korea have taken a different approach. Recently, they created a “regulation-free zone” to encourage innovation in cultivated meat and biotech companies, demonstrating their embrace of new food technologies.
Continue Exploring: Concerns over cultivated meat echo in EU as Austria, France, and Italy unite against production
