Godrej Appliances, a prominent division of Godrej and Boyce, operating under the renowned Godrej Group, has joined forces with the Open Network for Digital Commerce (ONDC). This strategic alliance aims to amplify consumer reach to its diverse range of household appliances. By teaming up, the brand anticipates strengthening its footprint throughout India, thereby providing customers with enhanced convenience in acquiring appliances.
Teaming up with Mystore, Godrej Appliances has optimized its integration into the ONDC Network, showcasing an extensive selection of more than 100 SKUs of cutting-edge home appliances. This curated collection includes refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, air coolers, and deep freezers.
Utilizing the vast outreach of the ONDC Network, the brand aims to serve numerous pin codes across more than 20 states in India in the upcoming months. Products available on the ONDC Network are competitively priced, offering customers cost-effective options compared to other platforms. Additionally, the brand plans to introduce consumer finance offers to facilitate easy purchases and explore marketing avenues within the ONDC Network for further outreach.
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Kamal Nandi, Business Head, and Executive VP, at Godrej Appliances said, “We are excited to be a part of the government-backed ONDC, with our partner Mystore to facilitate this endeavor. Godrej’s commitment to engage customers and build loyalty aligns seamlessly with ONDC’s mission to create a digitally inclusive and vibrant marketplace. As we onboard the Network, it enables us to connect with a wide audience and offer them a large variety of Godrej’s advanced home appliances. By 2026, we estimate our ONDC Network contribution to reach 20 percent of our e-commerce business with our entire range of home appliances.”
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T Koshy, MD and CEO, ONDC said, “The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence. As more prominent brands across sectors join us, it further strengthens the Network’s ability to drive inclusion and innovation. We are thrilled that Godrej recognizes the value of integrating with ONDC Network to enrich consumer choices across India’s towns and cities.”
Shireesh Joshi, CBO at ONDC added, “For all the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them. It allows beloved brands to extend their equity by being more accessible and affordable. Through a deeper market access enabled by the Network, Godrej can now showcase and deliver its quality products to consumers everywhere. We are happy and looking forward to the positive impact and progress Godrej will drive through the Open Network.”
Kriti Aggarwal, Co-Founder at Mystore said, “We are happy to play a pivotal role in enabling Godrej Appliances to begin their ONDC Network journey. This collaboration furthers our cause of making it seamless for Enterprise brands to bring their complete dealer network to the ONDC Network and boost brand visibility and reach through digital channels.”
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