Frozen foods tech platform FroGo recently raised $1.15 million in a seed round led by Inflection Point Ventures. This funding round also saw the active participation of notable investors such as Ritesh Agarwal, Ankit Nagori, Desai Ventures, FAAD network, and others.
In a press release, FroGo announced that the funds will be directed towards expediting its growth journey, including the expansion of its presence to 50 dark stores in four cities and the development of technology featuring fully integrated temperature monitoring.
Established in March 2022 by Mira Jhala, FroGo drives the distribution and retail of frozen food. The company’s goal is to leverage the advantages of heightened adoption, enhanced customer convenience, and reduced mobility. FroGo boasts an expansive network of dark stores throughout India, facilitating unified distributorship and optimizing operations across various demand channels.
Mira Jhala, Founder, FroGo, says, “Over years of running food tech businesses in both B2B and B2C domain, I have seen the frozen food category grow massively. Several frozen foods are becoming staples in Indian households. Consumers are moving rapidly to online, and manufacturers have a great bouquet of frozen food products which they want to deliver to the end consumer. But the supply chain is broken – with melted, destroyed, substandard food being delivered with limited choices available to consumers. I see both stress and an opportunity for the frozen foods category. With FroGo – Frozen is delivered Frozen, via end-to-end zero-temperature-loss platform for frozen foods. We offer consumers a large variety of choice and a wider distribution to manufacturers, hence creating a win-win. I launched FroGo in 2022 with a vision of creating the largest frozen food retail and distribution for India. We are excited to partner with elite investors to realize this vision with velocity.”
Ivy Chin, Partner, Inflection Point Ventures, says, “While the demand for frozen food is growing and has a substantial market potential,what needs significant attention is the cold chain Industry. Forgo is disrupting the frozen food ecosystem by addressing the challenges faced by the industry with their temperature monitoring platform. It ensures temperature maintenance of products and assured quality of food products at their doorstep without compromising the nutritional value. We believe the vision of Forgo will change the perception of the frozen food taste in the Indian market and will re-define frozen food supply chain in India in the coming years.”
Operating from Gurugram, the startup prides itself on maintaining more than 15 dark stores in the Delhi-NCR region. These facilities collectively handle over 7,000 orders per month for a variety of frozen food items.
Leading participants in the Indian frozen foods market encompass McCain India Pvt Limited, Venky’s (India) Limited, Mother Dairy Fruit and Vegetable, Godrej Tyson Foods Limited, Al Kabeer Group, and Innovative Foods (Sumeru).
