Nykaa, a Mumbai-based fashion and beauty retailer, has brought the beauty brand Florence by Mills to the Indian market. Created by British actress and activist Millie Bobby Brown, Florence by Mills caters specifically to Gen Z consumers.
“We are thrilled to exclusively launch Florence by Mills on Nykaa, bringing Brown’s vision of clean and affordable beauty to our customers. We believe that this collaboration will resonate strongly with our Gen Z audience, empowering them to embrace their individuality and redefine beauty standards,” said Anchit Nayar, executive director of Nykaa Beauty.
The items can only be found on Nykaa’s platforms, which include the Nykaa app, website, and Nykaa’s retail outlets.
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“I wanted to create something for me and my generation, a brand that reflects us and our self-expression while being good for you, simple to use, and suitable for changing, transitional skin. With Florence by Mills, everyone can discover and build their own beauty philosophy with clean, accessible, and easy-to-use beauty essentials,” said Brown.
Nykaa’s international brand portfolio also features Charlotte Tilbury, Urban Decay, Kiehl’s, Dr. Barbara Sturm, YSL Beauty, MAC, Estee Lauder, Lancome, Carolina Herrera, Benefit Cosmetics, and Laneige.
Founded in 2012 by Indian entrepreneur Falguni Nayar, Nykaa emerged as a digital-first omni-channel beauty platform. Its first brick-and-mortar store debuted at Terminal 3 of Delhi’s Indira Gandhi International Airport in 2014.
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In 2018, the company expanded its product categories by introducing Nykaa Fashion and Nykaa Man. Presently, Nykaa operates various store formats including Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks.
Operating under beauty and fashion e-tailer FSN e-Commerce Ventures, the brand reported a 97.55% rise in its consolidated net profit to INR 16.18 crore for the December 2023 quarter.
Continue Exploring: Nykaa continues strong growth trajectory: Q3 net profit doubles YoY to INR 17.4 Cr
