Fitspire, a prominent brand in vegan and plant-based personal wellness, is poised to revolutionize the $17 billion global skincare market with the introduction of plant-based Biotin, Collagen, and Omega products.
Venturing into this category addresses the growing desire for cruelty-free skincare products in India. Additionally, Fitspire strives to solidify its position as the go-to destination for Indian consumers in search of a comprehensive selection of vegan, natural, clean, and cruelty-free products that complement their active and healthy lifestyle.
Established in 2020 by Vipin Jain, an alumnus of IIM Lucknow, Fitspire provides a range of more than 80 vegan products designed to encourage a lifestyle that promotes fitness and well-being.
Speaking on the new category launch, Vipin Jain, Founder & CEO at Fitspire, said, “The demand for cruelty-free and eco-conscious choices is gaining momentum, and the rise of vegan beauty products has become a phenomenon. Consumers are now embracing products that are manufactured ethically. The global market is expected to touch $21.4 billion by 2027, and we expect to be a significant player globally by then.”
According to industry reports, the Indian Vegan Cosmetic market is projected to witness a CAGR of over 7.17% from 2023 to 2028. There is a notable trend in the skincare sector, particularly in the biotin, collagen, and omega products, indicating a significant move towards vegan and plant-based alternatives.
“Keeping in mind the massive growth potential, Fitspire expects to penetrate 5 percent of the market that will help boost our overall revenue by 10 per cent by 2025,” Vipen added. The products will be retailed across offline stores and online marketplaces.
Having demonstrated remarkable growth in the first half of the year, Fitspire was already a frontrunner in the Health and Wellness sector, achieving an exceptional 10x growth. Setting an ambitious revenue target of INR 300 crore over the next three years, the brand boasts a diverse range of vegan offerings. Fitspire’s commitment to reaching every corner of the country is evident through its current presence in over 15,000 pin codes. This extensive coverage ensures accessibility to all Fitspire products, spanning from urban to rural areas and effectively resonating with its robust customer base of one million individuals.
