Newme, the rapidly expanding fashion-tech startup targeting Gen Z women, has launched its first experience store in the Delhi-NCR region at Vegas Mall in Dwarka. This͏͏ significant͏͏ opening͏͏ represents͏͏ a͏͏ key͏͏ step͏͏ in͏͏ Newme’s͏͏ growth͏͏ strategy,͏͏ particularly͏͏ after͏͏ the͏͏ successful͏͏ rollout͏͏ of͏͏ its͏͏ 90-minute͏͏ delivery͏͏ service͏͏ across͏͏ Delhi-NCR,͏͏ which͏͏ has͏͏ received͏͏ a͏͏ warm͏͏ reception͏͏ from͏͏ consumers͏͏ in͏͏ just͏͏ under͏͏ a͏͏ month.
Continue͏͏ Exploring:͏͏ Newme launches͏͏ 90-minute͏͏ fashion͏͏ delivery͏͏ service͏͏ in͏͏ Delhi-NCR,͏͏ plans͏͏ expansion͏͏ to͏͏ major͏͏ cities
Strategic͏͏ Growth:͏͏ Targeting͏͏ Delhi-NCR’s͏͏ Gen͏͏ Z͏͏ Market
Recognising͏͏ Delhi-NCR͏͏ as͏͏ a͏͏ key͏͏ market—representing͏͏ over͏͏ 20͏͏ percent͏͏ of͏͏ its͏͏ online͏͏ consumer͏͏ base—Newme͏͏ seeks͏͏ to͏͏ elevate͏͏ the͏͏ shopping͏͏ experience͏͏ for͏͏ its͏͏ customers͏͏ ahead͏͏ of͏͏ the͏͏ festive͏͏ season.͏͏ The͏͏ new͏͏ store͏͏ covers͏͏ 2,000͏͏ square͏͏ feet͏͏ and͏͏ showcases͏͏ a͏͏ curated͏͏ selection͏͏ of͏͏ trendy͏͏ fashion͏͏ pieces͏͏ designed͏͏ for͏͏ Gen͏͏ Z͏͏ shoppers.͏͏ With͏͏ its͏͏ modern͏͏ and͏͏ sleek͏͏ design,͏͏ the͏͏ store͏͏ offers͏͏ an͏͏ engaging͏͏ retail͏͏ experience͏͏ that͏͏ complements͏͏ Newme’s͏͏ digital-first͏͏ identity,͏͏ which͏͏ has͏͏ drawn͏͏ in͏͏ over͏͏ 900,000͏͏ consumers͏͏ in͏͏ just͏͏ two͏͏ years.
“Delhi͏͏ is͏͏ among͏͏ the͏͏ top͏͏ three͏͏ markets͏͏ for͏͏ Newme,͏͏ and͏͏ we͏͏ aimed͏͏ to͏͏ enhance͏͏ our͏͏ customers’͏͏ experience͏͏ by͏͏ introducing͏͏ 90-minute͏͏ delivery͏͏ across͏͏ Delhi-NCR.͏͏ This͏͏ service͏͏ now͏͏ covers͏͏ over͏͏ 10͏͏ pin͏͏ codes͏͏ and͏͏ has͏͏ reached͏͏ more͏͏ than͏͏ 2,000͏͏ customers͏͏ since͏͏ its͏͏ launch.͏͏ The͏͏ overwhelming͏͏ response͏͏ has͏͏ further͏͏ boosted͏͏ our͏͏ confidence.͏͏ Opening͏͏ our͏͏ first͏͏ experience͏͏ store͏͏ in͏͏ Dwarka͏͏ is͏͏ the͏͏ next͏͏ step͏͏ in͏͏ serving͏͏ our͏͏ Delhi-NCR͏͏ customers,͏͏ and͏͏ we’re͏͏ excited͏͏ to͏͏ continue͏͏ receiving͏͏ their͏͏ amazing͏͏ support.”
“This͏͏ marks͏͏ our͏͏ first͏͏ store͏͏ in͏͏ Delhi,͏͏ a͏͏ city͏͏ known͏͏ for͏͏ its͏͏ fashion-forward͏͏ mindset.͏͏ As͏͏ we͏͏ grow,͏͏ Newme͏͏ remains͏͏ committed͏͏ to͏͏ understanding͏͏ the͏͏ preferences͏͏ of͏͏ Gen͏͏ Z͏͏ women,͏͏ leveraging͏͏ technology͏͏ and͏͏ fashion͏͏ innovation͏͏ to͏͏ meet͏͏ their͏͏ evolving͏͏ needs,”͏͏ said͏͏ Sumit͏͏ Jasoria,͏͏ Co-Founder͏͏ &͏͏ CEO͏͏ of͏͏ Newme.
The͏͏ opening͏͏ of͏͏ the͏͏ Vegas͏͏ Mall͏͏ store͏͏ underscores͏͏ Newme’s͏͏ dedication͏͏ to͏͏ delivering͏͏ a͏͏ seamless͏͏ omnichannel͏͏ shopping͏͏ experience.͏͏ With͏͏ the͏͏ festive͏͏ and͏͏ holiday͏͏ season͏͏ on͏͏ the͏͏ horizon,͏͏ the͏͏ store͏͏ provides͏͏ an͏͏ ideal͏͏ destination͏͏ for͏͏ shoppers͏͏ to͏͏ explore͏͏ Newme’s͏͏ latest͏͏ collections͏͏ and͏͏ take͏͏ advantage͏͏ of͏͏ exclusive,͏͏ limited-time͏͏ offers.
Ambitious͏͏ Expansion͏͏ Plans:
Building͏͏ on͏͏ its͏͏ rapid͏͏ growth͏͏ momentum,͏͏ Newme͏͏ has͏͏ ambitious͏͏ plans͏͏ for͏͏ further͏͏ expansion͏͏ in͏͏ Delhi-NCR,͏͏ with͏͏ several͏͏ new͏͏ store͏͏ launches͏͏ anticipated͏͏ in͏͏ the͏͏ coming͏͏ weeks.͏͏ The͏͏ brand͏͏ aims͏͏ to͏͏ open͏͏ 15-20͏͏ stores͏͏ across͏͏ key͏͏ markets͏͏ by͏͏ the͏͏ end͏͏ of͏͏ FY25,͏͏ focusing͏͏ on͏͏ delivering͏͏ innovative͏͏ fashion͏͏ solutions͏͏ to͏͏ Gen͏͏ Z͏͏ women,͏͏ college͏͏ students,͏͏ and͏͏ young͏͏ professionals.
With͏͏ successful͏͏ launches͏͏ already͏͏ in͏͏ cities͏͏ like͏͏ Bengaluru,͏͏ Mumbai,͏͏ Hyderabad,͏͏ Indore,͏͏ Dehradun,͏͏ and͏͏ Chandigarh,͏͏ the͏͏ Vegas͏͏ Mall͏͏ store͏͏ marks͏͏ a͏͏ significant͏͏ milestone͏͏ in͏͏ Newme’s͏͏ journey͏͏ to͏͏ becoming͏͏ a͏͏ preferred͏͏ fashion͏͏ destination.͏͏ With͏͏ a͏͏ robust͏͏ online͏͏ presence͏͏ and͏͏ an͏͏ expanding͏͏ offline͏͏ footprint,͏͏ Newme͏͏ is͏͏ poised͏͏ to͏͏ provide͏͏ a͏͏ seamless,͏͏ tech-driven͏͏ shopping͏͏ experience͏͏ for͏͏ fashion-conscious͏͏ women͏͏ across͏͏ India.
