Fairmont Jaipur, the luxurious property renowned for its impeccable service and world-class hospitality, is thrilled to announce the launch of premium luxury fresh tap beer from Deja Brew at the Anjum Lobby. Starting from July 8, 2023, all guests can indulge in the exquisite taste of Deja Brew’s handcrafted beers in the elegant ambiance of the Anjum Lobby Lounge.
The Anjum Lobby Lounge, features a stunning interior that lets in natural light creating a bright and welcoming atmosphere. Guests can also enjoy the outdoor seating area, which offers a picturesque view of the lush green lawns of Fairmont Jaipur, providing the perfect setting to unwind with a beer after a day of sightseeing or business meetings.
Fairmont Jaipur pays tribute to the pink city, drawing inspiration from the magnificent Mughal dynasty and the regal Rajputs of the past. Its awe-inspiring architecture and decor create a mesmerizing experience. Surrounded by the majestic Aravalli hills, the hotel offers 245 rooms and suites, exquisitely designed to harmonize traditional Rajasthani motifs with modern comforts.
Among its culinary delights, Zoya stands out as a bright and vibrant all-day dining outlet, while Anjum serves as the central tea lounge, proudly preserving the signature Fairmont tea culture. For those seeking a refined atmosphere, Aza, the colonial library bar, tempts guests with an array of aperitifs and cocktails.
The venue is not just a feast for the senses but also an excellent location for hosting social events, meetings, and conferences. The expansive pillarless ballroom, complemented by sprawling lawns and well-equipped meeting rooms, provides an ideal setting for various gatherings. Whether it’s a lavish celebration or a professional gathering, Fairmont Jaipur caters to diverse occasions with unmatched hospitality.
Rajiv Kapoor, General Manager at Fairmont Jaipur, expressed his excitement about the partnership, stating, “We are thrilled to bring the best tap beer from Deja Brew to our guests. This collaboration allows beer lovers to savour a refreshing drink at any time during their stay, be it over dinner or a sunny afternoon. Deja Brew Beer also presents a delightful experience for weddings and events hosted at Fairmont Jaipur, providing freshly brewed beer served on mobile trolleys, ensuring an exceptional customization and unique experience.”
Deja Brew Fresh Beer Taps captivates beer aficionados with an impressive and diverse selection of craft beers. From classic favorites like Hefeweizen, Stout, and Belgian Strong Ale to the traditional German Wheat with its enticing clove and fruity esters aroma, patrons find something to please every palate.
Deja Brew takes immense pride in crafting their beers with the utmost care and using only the finest ingredients. Their Hefeweizen German Wheat is a delightful combination of wheat malt, pale barley malt, German wheat beer yeast, and German hops, ensuring a truly authentic and refreshing taste.
For those seeking beers with complex aromas and flavors, the Belgian Strong Ale is a perfect choice. With its alluring blend of spicy phenolic and fruity, estery notes, it promises a memorable drinking experience.
The commitment to excellence doesn’t stop there. Every batch of beers is brewed on-site in small quantities, guaranteeing unparalleled freshness and quality for their valued guests. Whether one savors crisp and refreshing lagers or prefers the robustness of full-bodied ales, Deja Brew’s offerings cater to the discerning tastes of beer connoisseurs. Patrons are invited to join this exquisite journey through the world of craft beer, where each sip brings a sense of déjà vu, as if rediscovering the magic of brewing anew.
Speaking about the launch, Naveen Sachdeva, Founder and CEO Cherish hospitality, remarked, “We are always looking to reach more people to experience our beer and Fairmont Jaipur with their luxurious ambiance, impeccable service, and world-class amenities was a natural choice for this partnership. Deja Brew’s vision perfectly aligns with the hotel’s ethos, offering patrons a memorable and indulgent experience.”
The successful implementation at Deja Brew can be attributed to the collective efforts of its directors, Aashish Goyal and Raunaq Singh, alongside Kratika Gupta, who serves as the Additional Director. Kratika’s profound understanding and impressive background in the hotel industry played a pivotal role in achieving this tremendous accomplishment.
Deja Brew beers are set to be offered at the Anjum, Zia, AZA, and Zoya restaurants, making them an ideal addition to grand-scale events.
