Elista, a leading Indian manufacturer specializing in electronics, home appliances, IT, and mobile accessories, has entered the refrigerator market with the introduction of a new line-up of Single-door refrigerators. Priced starting at INR 23,999, the new line-up includes six cutting-edge refrigerators, offering capacities ranging from 190 to 230 litres and energy efficiency ratings from 1-star to 4-star, designed to withstand the intense summer heat.
Elista’s strategic entry into the refrigerator market aligns seamlessly with the rapid expansion of India’s refrigerator sector, projected to surge at a Compound Annual Growth Rate (CAGR) of 10.2% from 2023 to 2031. This timely expansion positions Elista to drive significant growth, setting new benchmarks for innovation and customer satisfaction. With a focus on affordability and longer lifecycle, Elista’s energy-efficient refrigerators offer a 10-year warranty on the compressor and a 1-year comprehensive warranty for long-term, hassle-free performance.
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Commenting on the launch, Pawan Kumar, CEO of Elista, said, “The launch of Elista Refrigerators underscores our commitment to delivering segment-leading technology products at versatile price points, serving as a testament to Elista’s profound understanding of the diverse needs of Indian consumers. Proudly manufactured under the ‘Make in India’ initiative, the refrigerators are equipped with cutting-edge features to exceed consumer expectations. We are optimistic that our first refrigerator line-up will achieve the same level of success that our Smart TV range has enjoyed in the Indian market. We are anticipating that this launch will be pivotal in achieving the domestic revenue target of INR 500 crore from the nation-wide sale by the end of the year 2025.”
Elista’s refrigerators, customized for India’s climate, uphold a freezer temperature of -19±1°C to ensure optimal freshness, while incorporating convenient features such as defrost indicators, child locks, and thermostat controls. Available in solid, glittery, and glossy finishes, these refrigerators provide a diverse range of options, from minimalist door designs to premium graphics, each model uniquely crafted to enhance your kitchen’s ambiance. These products epitomize a flawless fusion of cutting-edge innovation and technological advancements, poised to revolutionize indoor cooling experiences for consumers.
The ‘Glass door range’ (Model- EW 2053FR) offers options with a 4-star rating, equipped with a copper suction tube and semi-auto defrost type. This range presents eco-friendly attributes such as fast-cooling, anti-fungal door gasket, nano health care, and rust-resistant metal parts. Incorporating a Humidity Knob to combat interior humidity, these refrigerators extend the shelf life of food items by preserving their freshness. Additionally, the curved clean back design safeguards the condenser tubing, significantly enhancing the appliance’s durability. Internally, these refrigerators feature glass shelves for added elegance, accompanied by a soft crisper basket and bottle separators for easy maintenance and cleanliness. With a reciprocating compressor and overload protector, these refrigerators ensure a seamless and superior user experience.
Elista maintains an extensive network of over 400 distributors nationwide. The latest range of Elista refrigerators is available via the company’s website, online platforms, and offline channels, spanning over 20,000 outlets throughout India.
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