EatFit, a health-focused food platform affiliated with Curefoods, and HRX, the groundbreaking fitness brand co-founded by Hrithik Roshan and Exceed Entertainment, have collaboratively unveiled a groundbreaking addition to their offerings: the HRX Cafe.
The cafe is strategically located at Palladium in Lower Parel, Mumbai.
After introducing the HRX Cafe in Mumbai, the HRX brand intends to expand the presence of these cafes to a wider audience.
“I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Mumbai,” said Ankit Nagori, Founder of Curefoods.
The opening of the Mumbai outlet signals the start of an initiative to establish HRX Cafes in multiple locations by the end of the year.
This expansion mirrors the brand’s dedication to cultivating a community of health-conscious individuals seeking nutritious dining experiences at every turn.
“I am thrilled to introduce the HRX Café, an extension of the HRX brand’s philosophy. It’s more than just food; it’s a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves,” said Afsar Zaidi, CEO at HRX.
The café menu features high-protein breakfast choices, customized salads, nourishing super bowls, and convenient, healthy snacks—catering to both health enthusiasts and regular fitness followers. Emphasizing protein-rich selections, the café strives to inspire and support individuals in maintaining a well-balanced and energetic lifestyle.
The HRX Cafe distinguishes itself through a commitment to incorporating a variety of millets like Quinoa, Millet, and Black Rice into its recipes. This encourages customers to make mindful dietary choices that align with their fitness goals.
