Curefoods and HRX by Hrithik Roshan, two prominent entities in the health and fitness industry in India, have made an exciting announcement. They have joined forces to introduce HRX by EatFit offline stores, marking a significant step in their partnership. EatFit, the largest healthy food platform in India operated by Curefoods, will now offer HRX products through physical retail outlets, providing customers with a convenient way to access their favorite fitness merchandise.
This strategic move further solidifies their collective commitment to improving people’s lifestyles and fostering a culture of healthier choices by prioritizing nutritious food options.
Following their successful collaboration, which began in July 2022, the expansion into offline stores represents a significant milestone in their partnership.
This expansion allows customers to have a firsthand experience of the wide range of offerings from HRX by EatFit, underscoring the ongoing growth and success of their partnership.
HRX, the fitness brand founded by Hrithik Roshan and Exceed Entertainment, is India’s first homegrown fitness brand. Its core focus is on empowering individuals through health-conscious choices in fitness and nutrition, supporting them on their path to self-improvement. HRX strives to provide a wide range of options that enable individuals to make positive changes and embark on a transformative journey towards a healthier lifestyle.
Hrithik Roshan, Founder of HRX, said, “I am thrilled to witness the expansion of our partnership with EatFit through the launch of our offline stores. HRX aims at providing holistic solutions to live a healthier lifestyle and eating right is crucial to our vision. The values that both EatFit and HRX as brands hold are deeply interconnected and we pride ourselves on this synergy. I hope that the HRX by EatFit offline stores will enable individuals to access nutritional meals on the go.”
HRX offers a comprehensive selection of products to its customers, encompassing fitness apparel, footwear, accessories, sports equipment, home gym equipment, bicycles, smart wearables, and more. This diverse range of products is designed to cater to the holistic fitness requirements of individuals, enabling them to adopt and maintain a healthier lifestyle. With an emphasis on quality and functionality, HRX ensures that its customers have access to the tools and resources they need to pursue their fitness goals effectively.
Since the collaboration between EatFit and HRX commenced in July 2022, HRX by EatFit has witnessed remarkable expansion and progress.
With revenue doubling every quarter, HRX by EatFit has achieved an annualized revenue of INR 25 crores. Drawing strength from this accomplishment, the brands have established an ambitious plan to launch 10 offline stores initially, laying the foundation for a grand vision of expanding to 150 stores by 2025.
The primary focus of these stores will be major metro cities, as HRX by EatFit aims to establish a strong presence in these urban centers. Subsequently, the brand plans to gradually expand its footprint to Tier 1 cities, ensuring a wider reach for their comprehensive range of offerings.
The offline stores of HRX by EatFit have been strategically located in areas such as food courts, fitness studios, and malls. This meticulous selection of locations aims to maximize accessibility, enhance visibility, and foster greater customer engagement. By positioning the stores in these high-traffic areas, HRX by EatFit aims to connect with a larger audience and provide convenient access to their products and services.
The stores of HRX by EatFit will offer a wide-ranging menu that includes an assortment of health bowls, health jars, smoothies, and smoothie bowls. This diverse selection combines convenience with a focus on providing optimal nutrition. Customers will have the opportunity to choose from a variety of wholesome options, ensuring a well-rounded and nourishing dining experience at HRX by EatFit stores.
Ankit Nagori, Founder of Curefoods, said, “The offline stores will showcase the unique USP of EatFit and HRX first-hand to the customers, bringing a focus to nutritional meals that are specially crafted to seek a healthy lifestyle. I believe that this move will bring awareness among the minds of people towards consuming a nutritional diet, and see success in our partnership with HRX.”
The launch of these offline stores signifies a significant milestone for EatFit and HRX, underscoring their steadfast dedication to prioritizing the health and well-being of their customers. This achievement showcases the joint commitment of both brands to work together and make positive contributions to the fitness and wellness industry. By joining forces, EatFit and HRX are further strengthening their resolve to empower individuals on their journey towards a healthier and happier lifestyle.
With a seamless integration of nutrition and fitness, these brands are in a prime position to create a lasting impact on the health and fitness landscape. By harmoniously blending the elements of nourishment and physical activity, EatFit and HRX are poised to revolutionize the way individuals approach their well-being. This synergistic approach ensures a holistic and comprehensive approach to health, empowering individuals to achieve their fitness goals and lead balanced lives.
