Domino’s Pizza, the leading pizza chain in India, has given a fresh makeover to its delightful selection of gourmet pizzas known as Viva Roma. This enticing new lineup of pizzas provides a luxurious gourmet flair, enhancing the overall dining experience for consumers.
The enhanced Viva Roma collection introduces five premium pizzas, adorned with a medley of delectable toppings, including sumptuous cheeses like Bocconi, Mozzarella, Cheddar, and Spicy Ghost Pepper. Complemented by a sauce crafted from the finest tomatoes of Italy, these pizzas boast flavorful toppings and delightful garnishes, all resting on a crisp thin-crust base to create a truly appetizing Italian Gourmet pizza experience. Domino’s, building upon the success of the original Viva Roma range, has painstakingly curated an updated menu that mirrors the evolving tastes and preferences of its discerning customer base. The revitalized Viva Roma selection stands as a testament to Domino’s unwavering commitment to delivering exceptional quality and innovation in every slice.
Sandeep Anand, EVP and CMO Domino’s Pizza said, “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavors; we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”
The invigorating new selection exemplifies menu diversification and is set to enhance the overall pizza experience for consumers. Alongside this delightful launch, the new Viva Roma range comes with an exciting surprise—Domino’s is literally transporting people to Rome with its thrilling “Ticket To Rome” contest. To participate, contestants are required to share an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that captures the essence of the pizza-eating experience. Based on participation, two fortunate winners will each receive a one-way ticket to Rome. The contest is scheduled to go live on December 10, 2024.
The revamped range is available for order at Domino’s restaurants in Delhi-NCR, Mumbai, Bangalore, Chennai, Pune only, or through the Domino’s app with an enticing offer of Flat INR 300 off on a minimum order value of INR 1500.
