Diageo, a leading name in the global alco-beverage sector, is delighted to introduce Don Julio 1942, an exceptional tequila brand, to the discerning Indian market. Esteemed by Hollywood and Bollywood luminaries such as Kylie Jenner, Kim Kardashian, Karan Johar, and Victoria Beckham, Don Julio 1942 is set to make a notable impact in India. Its recent spotlight at the Oscars has further heightened its appeal and anticipation. This launch reaffirms Diageo’s commitment to broadening its presence in the country. With its meticulous craftsmanship and rich heritage, this premium tequila embodies luxury, elegance, and unmatched flavor.
Don Julio 1942 Tequila is distinguished not just by its popularity but also by its meticulous craftsmanship. Every bottle is made from carefully chosen 100% Blue Weber Agave plants cultivated in the volcanic soils of Mexico’s Jalisco highlands. The agave is subjected to a 72-hour slow-roasting process in traditional masonry ovens, yielding a sophisticated flavor profile infused with hints of caramel, vanilla, and toasted oak.
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Each batch of Don Julio 1942 Tequila is distilled and matured for at least two and a half years in American oak barrels, ensuring its distinctive smoothness and rich character. Under the guidance of master distiller Enrique de Colsa, every sip promises an unforgettable sensory journey.
The establishment of the La Primavera distillery in the Mexican Jaliscan Highlands in 1942 marked the beginning of the Don Julio adventure. From tending to the agave fields to individually choosing each piña, Don Julio’s commitment to quality has been preserved by three generations of Jimador families. Don Julio 1942 Tequila was first produced to honour the distillery’s 60th anniversary. Since then, it has gained international acclaim for its exceptional quality and distinctive flavour. It is now available in select locations around India, giving discriminating customers a chance to experience its remarkable allure directly.
Prathmesh Mishra, Chief Commercial Officer of DIAGEO India, commented, “Don Julio 1942 is celebrated in the most exclusive cocktail bars, restaurants, and nightclubs worldwide. It’s the preferred choice of connoisseurs and the crème de la crème of society and celebrities. Crafted in small batches and matured for a minimum of two and a half years, Don Julio 1942 pays homage to the year Don Julio Gonzalez embarked on his tequila-making journey and promises to elevate India’s luxury drinking experience. As a longstanding favorite among luxury enthusiasts globally, we are excited to introduce this unmatched indulgence to India. Por amor!”
Whether enjoyed neat, on the rocks, or as the centerpiece in exquisite cocktails, Don Julio 1942 Tequila promises to captivate the senses and leave a lasting impression. As India welcomes this iconic spirit, it joins prestigious global venues that admire and indulge in the timeless elegance of Don Julio 1942 Tequila. Diageo aims to position 1942 as the quintessential celebratory drink, synonymous with festive occasions and joyful gatherings.
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