The Daily Beer Co. Ltd, a promising SME certified as a “Hi-Seoul Enterprise” by the Seoul Metropolitan Government, will serve as the primary beverage partner at the “2023 Seoul Con,” the world’s first global influencer expo organized by the Seoul Business Agency (SBA).
Set to span three days from December 30 to January 1 at the Dongdaemun Design Plaza, the “2023 Seoul Con” stands as the world’s leading influencer expo centred on content, beauty, and fashion, spotlighting Seoul’s allure on a global scale and generating economic value. The participating influencers boast a collective subscriber count of 3 billion, with an anticipated viewership of at least 500 million for the special New Year celebration in Seoul.
Daily Beer, representing the foremost beer platform in South Korea, is actively engaged as the primary beverage partner in the “2023 Seoul Con.” A notable feature of the event is the exclusive craft beer named “Oh! Seoul! IPA,” meticulously brewed specifically for this occasion.
The “Oh! Seoul! IPA” is a crafted beer produced using wild yeast collected last summer from the renowned pine trees of Mt. Namsan in Seoul, courtesy of the enzyme-specialized research firm Biocraft. This IPA is distinguished by a rejuvenating pine needle fragrance and delicate floral undertones, featuring an alcohol content of 5.5%. Despite its robust potency, the invigorating aroma and seamless finish are poised to enhance the ambiance of the 2023 Seoul Con.
The “Oh! Seoul IPA” is uniquely crafted and is available at the Daily Beer pop-up booth during the 2023 Seoul Con. Additionally, there is an opportunity for attendees to partake in a complimentary four-cut photo session with friends upon purchasing beer at the Daily Beer pop-up booth.
A representative from Daily Beer expressed joy in taking part in this event that showcases the allure of Seoul to the global audience. The spokesperson also conveyed that their brand is committed to spotlighting top-notch craft beer crafted with yeast harvested directly from Mt. Namsan, aiming to spearhead Korea’s beer culture.
Daily Beer Co. Ltd, the leading Craft Beer and Chicken Chain in South Korea, manages an extensive network of over 250 stores across the nation, comprising 45 directly operated establishments. The company collaborates with over 50 local breweries to provide a distinctive and high-caliber range of craft beers.
On December 20, Daily Beer was honored with the “Minister of Agriculture, Food and Rural Affairs Award” in recognition of its contributions to the advancement of the franchise industry and the domestic craft beer sector.
