Cult.sport, the sports-centric direct-to-consumer (D2C) brand, has recently inaugurated its flagship store in Bengaluru, according to an announcement by a company representative on social media. Situated in Indiranagar, this marks the second brick-and-mortar store for Cult.sport in the country.
“We at Cult.sport, from Curefit – house of Cult, are proud to launch our flagship store at Indiranagar, Bengaluru which elevates the customer experience with a unique offering for the everyday athletes in the maidan called India,” said Saket Singh, retail lead of Cult.sport in a LinkedIn post while sharing images of the new store.
A month ago, Cult.sport entered offline retail with the opening of its first physical store in HSR Layout, Bengaluru.
Established in 2016 as an online venture by Mukesh Bansal and Ankit Nagori, Cult.sport specializes in creating activewear apparel, sports shoes, cycles, fitness equipment, and sporting goods. Cult.sport’s parent company, Cult.fit (formerly known as Cure.fit), provides integrated digital and offline experiences in the realms of fitness, nutrition, and mental well-being through a unified app-based platform.
Cult.fit opened its first center in South Bengaluru and has since expanded its presence to over 130 locations across Bengaluru, Delhi, Mumbai, and Hyderabad, according to the company’s website.
