Converse, the iconic American lifestyle brand, has announced its latest collaboration with Indian actors Harsh Varrdhan Kapoor and Khushi Kapoor as the brand’s newest ambassadors in India.
Harsh and Khushi represents spirit of Converse – Converse
“This association underscores the brand’s commitment to inspiring new generations to embrace their authentic selves,” the company stated in a press release. The partnership comes ahead of Converse’s debut store launch in India, located on Linking Road in Mumbai.
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The store promises to offer an all-new shopping experience, contributing to India’s thriving sneaker culture. “We are excited to have Harsh and Khushi on board, representing the spirit of Converse,” the company added.
Converse evolves as global lifestyle brand under Nike
Founded by Marquis Mills Converse in 1908, Converse has evolved into a global lifestyle brand marketing footwear, apparel, and accessories. Now a subsidiary of Nike, Inc., Converse continues to empower individuals to express themselves authentically.
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With this partnership, Converse aims to connect with India’s younger generation, encouraging them to be true to themselves. Harsh Varrdhan Kapoor and Khushi Kapoor’s influence will help showcase Converse’s iconic styles, such as Chuck Taylor All Star and One Star.
The debut store in Mumbai will offer an immersive brand experience, featuring Converse’s latest collections and exclusive products. The brand’s presence in India is expected to grow, with more store openings planned in the future.
