Conscious Chemist, a Gurugram-based skincare and cosmetics brand, has partnered with the e-commerce enablement platform GoKwik.
Through this partnership, Conscious Chemist aims to expand its presence across major Indian cities and towns, enhancing brand growth and optimizing the shopper experience.
“We are already seeing a 42% increase in conversions on our website since integrating with GoKwik. We are confident that this partnership will be a pivotal chapter in the next phase of our growth journey,” said Robin Gupta, founder and CEO of Conscious Chemist.
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Conscious Chemist experienced significant growth following its feature on Shark Tank India, with revenue increasing fourfold and website traffic jumping fivefold. The company now plans to deepen its digital D2C presence by leveraging GoKwik’s technology and data science capabilities. This will optimize the checkout process through seamless login experiences, automatic address pre-filling, extensive payment options, and strategic discounts, all aimed at accelerating revenue growth.
Within a short period, following its partnership with GoKwik, Conscious Chemist has witnessed a surge in order volume by 20% and an uplift in GMV of 88%.
GoKwik CEO and co-founder Chirag Taneja said, “We are pleased to support them in elevating their growth and expanding their digital footprint.”
Conscious Chemist has recently secured INR 1 crore in debt from Recur Club to fuel its marketing efforts, product research, and digital expansion. The collaboration with GoKwik further reinforces its commitment to facilitating future expansion endeavors.
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GoKwik hosts a diverse array of over 1500 e-commerce brands spanning fashion, beauty, health, nutrition, electronics, and various other vital categories. Notable brands in its portfolio include Lenskart, Neemans, Man Matters, Good Glamm Group, and Shoppers Stop, among others.
