Clovia has appointed former Miss World and emerging Bollywood star Manushi Chhillar as its latest brand ambassador. This collaboration marks a significant milestone for Clovia, as it continues to foster relatable discussions as well as celebrate the essence of womanhood, reaching audiences across the country.
Manushi Chhillar takes center stage in Clovia’s newest National TV advertising campaign titled ‘Coffee to Club with Clovia.’ The renowned actress will represent the brand in a comprehensive campaign spanning Out-of-Home (OOH) advertising, digital media, and television.
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The TV commercial (TVC) centers on portraying Clovia as a supportive companion accompanying women through life’s myriad adventures and intimate moments, akin to a trusted friend. The narrative unfolds through authentic conversations between Manushi Chhillar and her friend, showcasing her spontaneous and adventurous spirit as she navigates her daily routines.
The TVC elegantly encapsulates the essence of everyday life, from casual coffee outings to glamorous evenings out and heartfelt conversations with friends at home. It portrays the full spectrum of experiences, from friendships to challenges, in a beautiful manner. The collaboration between Manushi Chhillar and Clovia transcends mere endorsement; it signifies a mutual dedication to values of joy, independence, and resilience – qualities that embody the essence of a Clovia Girl.
Manushi’s self-made, driven, as well as hardworking persona naturally embodies the spirit of a Clovia Girl. Her transition from medicine to fashion and acting reflects Clovia’s growth as a brand dedicated to empowering women. Manushi began her Bollywood career with films like “Samrat Prithviraj” starring Akshay Kumar, followed by three more films, including the most recent “Bade Miyan Chote Miyan.”
Neha Kant, Founder, expressed, “At Clovia, we envision lingerie as a tool to empower women, enabling them to embrace life fully without discomfort or insecurity. Our relationship with customers transcends mere products; we advocate for life values such as financial independence, diligence, and self-love. Manushi embodies these virtues with the confidence of a champion. Her remarkable journey in conquering the challenging realm of Bollywood deeply resonates with Clovia’s ethos. We are thrilled to have her join us. Indeed, smart girls opt for Clovia!”
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